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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education : Perspectives, Readings, and Annotated Bibliography - Cynthia C. Ryans

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Education

Perspectives, Readings, and Annotated Bibliography

Hardcover

Published: 1st June 1986
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Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects.

ISBN: 9780810818910
ISBN-10: 0810818914
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 280
Published: 1st June 1986
Publisher: Scarecrow Press
Country of Publication: US
Dimensions (cm): 22.86 x 14.61  x 2.54
Weight (kg): 0.5