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Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Edu : Perspectives, Readings, and Annotated Bibliography - Cynthia C. Ryans

Strategic Planning, Marketing & Public Relations, and Fund-Raising in Higher Edu

Perspectives, Readings, and Annotated Bibliography

Hardcover Published: 1st June 1986
ISBN: 9780810818910
Number Of Pages: 280

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Because of severe budgetary constraints and the dwindling number of 18-year-olds, colleges and universities are looking for new ways to keep their heads above water. One step toward a solution is to see how others have done it. The authors focus on three important facets of higher educational administration: strategic planning, marketing and public relations, and fundraising. They offer their own perspectives, include previously published journal articles by experts, and provide an annotated bibliography of books and journal articles on these subjects. Each citation includes a complete bibliography entry and a 50-100 word annotation. With author/title and subject indexes and a directory of publishers mentioned in the book. The contributors: Peter Doyle, Gerald Newbould, Abby Livingston, William Keim, Fred Gehrung, James Blackburn, Donald Shandler, Roger Wadswoth, Wayne Anderson, Charles Webb, and Fisher Howe.

ISBN: 9780810818910
ISBN-10: 0810818914
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 280
Published: 1st June 1986
Publisher: Scarecrow Press
Country of Publication: US
Dimensions (cm): 23.77 x 16.2  x 2.41
Weight (kg): 0.51
Edition Type: Annotated

Earn 278 Qantas Points
on this Book