Strategic Planning

By: Alan S. Gutterman

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eBook | 19 March 2019

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This book covers the key steps in designing, implementing and administering a formal strategic planning process and provides practical guidance on the elements of a business plan and the steps that should be taken to create a business plan that can be used for execution of strategy and presentations to investors and other external stakeholders. This book also explores a variety of topics of interest to researchers and managers focusing on comparative aspects of strategic planning activities and techniques including measurement of strategic planning effectiveness, strategic planning and culture. This book also includes material on strategic planning in specific national contexts such as strategic planning in developed European countries and in developing countries.