

Paperback
Published: 7th April 2010
ISBN: 9780070998704
Number Of Pages: 350
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The "Strategic Partnering Handbook" is an internationally renowned how-to guide for creating successful partnerships and alliances both within and across borders. While previous editions have all been top sellers, today's rapidly changing global business environment requires a new edition featuring revised strategies coupled with current case studies and examples. Lendrum argues that in order for businesses to grow and achieve a sustainable competitive advantage, they must develop quality relationships between customers and suppliers - both within and outside the organisation. To illustrate this point he draws on fresh case studies and research to present the many facets of modern strategic partnering.
ISBN: 9780070998704
ISBN-10: 0070998701
Series: Australia Professional Business General Reference
Audience:
Professional
Format:
Paperback
Language:
English
Number Of Pages: 350
Published: 7th April 2010
Publisher: McGraw-Hill Education
Country of Publication: AU
Dimensions (cm): 24.0 x 17.8
x 2.3
Weight (kg): 0.87
Edition Number: 4
Edition Type: Revised
Earn 105 Qantas Points
on this Book