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Strategic Marketing Communications - P. R. Smith

Strategic Marketing Communications


Published: 28th August 1999
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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.

ISBN: 9780749429188
ISBN-10: 0749429186
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 300
Published: 28th August 1999
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 23.2 x 15.5  x 1.9
Weight (kg): 0.47
Edition Number: 2
Edition Type: Revised