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Strategic Marketing Communications - P. R. Smith

Strategic Marketing Communications


Published: 28th August 1999
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Imagine this: You have a marketing strategy, an advertising strategy, and, if you're organized, a sales promotion strategy, a direct mail strategy and an exhibitions strategy, but you have no overall communication strategy that drives all of these communications tools in the same direction.

ISBN: 9780749429188
ISBN-10: 0749429186
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 300
Published: 28th August 1999
Publisher: Kogan Page Ltd
Country of Publication: GB
Dimensions (cm): 23.2 x 15.5  x 1.9
Weight (kg): 0.47
Edition Number: 2
Edition Type: Revised