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This textbook follows the advanced level syllabus in Marketing Communications for the CIM syllabus. Approaching the subject of marketing from an international perspective, Strategic Marketing Communications features case studies, model documents and checklists.
ISBN: 9780749429188 ISBN-10: 0749429186 Audience:
Number Of Pages: 300 Published: 28th August 1999 Publisher: Kogan Page Ltd Country of Publication: GB Dimensions (cm): 23.2 x 15.5
Weight (kg): 0.51
Edition Number: 2 Edition Type: Revised