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Renowned for its comprehensive, rigorous and case-rich approach, this resource trains future business leaders to analyse a wide range business issues, apply appropriate concepts and successfully implement business strategy.
Strategic Management is written with practical usage in mind and is designed to suit the needs of both post-graduate and undergraduate students.
The 5th edition brings the subject to life with ten brand-new in-depth case studies, covering a wide variety of Australian and international examples.
Good insight into Strategies. I recommend this book.
I read this book for my capstone unit in the MBA and would recommend this book to others wanting a good sound knowledge in international business strategies.
PART 1—Business strategy
Chapter 1 What is ‘strategy’?
Chapter 2 Analysing business strategy: creating value
Chapter 3 Analysing the external environment
Chapter 4 Analysing the organisation’s resources and capabilities
Chapter 5 Measuring strategic organisation performance
Chapter 6 Gap analysis and business-level strategic options
Chapter 7 Strategic decision making
Chapter 8 Dynamic competitive strategy
PART 2—Corporate strategy
Chapter 9 Corporate/multi-business strategy
Chapter 10 Acquisitions and alliances
Chapter 11 International strategy
Chapter 12 Capabilities, systems and structure
Chapter 13 Leadership, people and culture
Chapter 14 Change management
Case 1 The ore wars: the Australian iron ore industry
Case 2 Coursera and MOOCs: what is the business model?
Case 3 Taylors Wines: from good to great?
Case 4 Berry Street: We never give up
Case 5 Cochlear: Hear now. And always
Case 6 Main Roads Western Australia: rebuilding organisational capabilities
Case 7 BHP Billiton: managing a corporate business portfolio
Case 8 Mittal Steel: the takeover of Arcelor
Case 9 Renault–Nissan alliance: developing electric vehicles
Case 10 Marriott Corporation: a model of distinctive growth
ISBN: 9781486010806 ISBN-10: 1486010806 Audience:
Tertiary; University or College
Published: 18th September 2014 Publisher: Pearson Education Australia Country of Publication: AU Edition Number: 5