| Acknowledgements | p. vii |
| Prologue | p. 1 |
| Setting the Scene | p. 3 |
| Background | p. 3 |
| Purpose | p. 5 |
| Structure | p. 8 |
| Summary | p. 10 |
| Definitions, Theory and Practice | p. 11 |
| Tourism Definitions and Data | p. 11 |
| Community Definitions | p. 15 |
| Community Tourism Definitions | p. 26 |
| Tourism Theoretical Developments | p. 30 |
| Summary | p. 48 |
| Key Business Management Functions | p. 50 |
| Business Management | p. 51 |
| Environmental Scanning | p. 56 |
| Strategic Management | p. 59 |
| Tourism Strategic Management | p. 61 |
| Corporate and Community Culture | p. 71 |
| Implementation | p. 73 |
| Case Study: Victoria Harbour Ferry | p. 74 |
| Summary | p. 80 |
| Key Business Management Functions in Tourism | p. 81 |
| Management Functions | p. 83 |
| Part Outline | p. 85 |
| Planning | p. 86 |
| Business Planning Process | p. 86 |
| Community Tourism Planning Process | p. 92 |
| Combining Approaches | p. 110 |
| Summary | p. 111 |
| Organising | p. 113 |
| Business Organisation Processes | p. 113 |
| Community Tourism Organisation Processes | p. 118 |
| Summary | p. 129 |
| Leadership | p. 130 |
| Business Leadership | p. 131 |
| Entrepreneurial Leadership | p. 140 |
| Tourism Leadership | p. 143 |
| Summary | p. 154 |
| Controlling | p. 155 |
| Controlling in Business | p. 156 |
| Controlling in Tourism | p. 159 |
| Quality Controls | p. 163 |
| Controlling in Community Tourism | p. 174 |
| Summary | p. 178 |
| Case Study: State of Victoria's Strategic Tourism Plan | p. 178 |
| Tourism Community Stateholders | p. 185 |
| Stakeholders | p. 187 |
| Part Outline | p. 192 |
| Customers | p. 193 |
| Objectives | p. 194 |
| Planning | p. 195 |
| Organising | p. 200 |
| Leadership | p. 211 |
| Controlling | p. 216 |
| Summary | p. 221 |
| Industry | p. 223 |
| Objectives | p. 225 |
| Planning | p. 225 |
| Planning Theories | p. 229 |
| Organisation | p. 236 |
| Leadership | p. 245 |
| Controlling | p. 252 |
| Ethics | p. 255 |
| Summary | p. 258 |
| Residents | p. 260 |
| Objectives | p. 260 |
| Planning | p. 262 |
| Organising | p. 268 |
| Leadership | p. 275 |
| Controlling | p. 280 |
| Summary | p. 287 |
| Government | p. 288 |
| Objectives | p. 290 |
| Planning | p. 291 |
| Organising | p. 304 |
| Leadership | p. 313 |
| Controlling | p. 320 |
| Summary | p. 328 |
| Case Study: Tourism Management in the Florida Keys, USA | p. 328 |
| A New Paradigm | p. 337 |
| New Approach | p. 339 |
| Part Outline | p. 339 |
| Working Together | p. 340 |
| Objectives | p. 340 |
| Planning | p. 345 |
| Organising | p. 353 |
| Leadership | p. 358 |
| Control | p. 361 |
| Summary | p. 369 |
| Bridging Tourism Gaps Through Strategic Management | p. 371 |
| Objectives | p. 371 |
| Planning | p. 372 |
| Organising | p. 376 |
| Leadership | p. 380 |
| Controlling | p. 388 |
| Summary | p. 393 |
| Case Study: Bridging the Gaps at Mt Stirling | p. 394 |
| Epilogue | p. 405 |
| Conclusion | p. 406 |
| Strategic Tourism Planning Resources | p. 408 |
| International Organisations | p. 408 |
| Regional Organisations | p. 408 |
| National Organisations | p. 409 |
| Indigenous Organisations | p. 411 |
| State and Local Organisations | p. 411 |
| Bibliography | p. 413 |
| Index | p. 444 |
| Table of Contents provided by Rittenhouse. All Rights Reserved. |