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Strategic Management for Tourism Communities : Bridging the Gaps :  Bridging the Gaps - Peter E. Murphy

Strategic Management for Tourism Communities : Bridging the Gaps

Bridging the Gaps

By: Peter E. Murphy, Ann E. Murphy

Hardcover | 1 December 2003

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Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principle functions of business and stakeholder analysis to develop a model of collaborative decision making.

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