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Strategic Management - Cliff Bowman

Paperback

Published: 1st June 1987
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This major text for undergraduate and MBA courses in Corporate Strategy and Business Policy brings a new sophisticated strategic framework to the material it covers. It incorporates a critical review of recent techniques of external and internal appraisal, strategic option generation and of selection and evaluation as well as covering a wide range of current issues. '...its comprehensive treatment and structured approach is attractive to practitioners.' Long Range Planning

'...its comprehensive treatment and structured approach is attractive to practitioners.' - Long Range Planning

Introduction - Ojectives - Strategy Formulation - External Appraisal - Internal Appraisal - Strategic Options - Financial Strategies - Strategic Selection - Making the Strategy Operational - Managing Change - Strategy and Structure - Social and Psychological Influences - Power - Models of Strategic Decision Making - Not for Profit Organisations

ISBN: 9780333387658
ISBN-10: 0333387651
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 424
Published: 1st June 1987
Publisher: Palgrave Macmillan
Country of Publication: GB
Dimensions (cm): 23.5 x 15.6  x 2.1
Weight (kg): 0.62
Edition Number: 11