Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.
Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Series: Routledge Advances in Management and Business Studies
Tertiary; University or College
Number Of Pages: 260
Published: 5th May 2005
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6
Weight (kg): 0.54
Edition Number: 1