+612 9045 4394
 
CHECKOUT
Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods - Susanne Royer

Strategic Management and Online Selling

Creating Competitive Advantage with Intangible Web Goods

Hardcover

Published: 5th May 2005
Ships: 7 to 10 business days
7 to 10 business days
RRP $670.99
$464.25
31%
OFF
or 4 easy payments of $116.06 with Learn more

Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking.

Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.

Introduction
Intangible Web Good Provision in its Environment
Explanations of Competitive Advantage Realization from Strategic Mangement Theory
Competitive Advantage Realization with Intangible Web Goods
Conclusion With Regard to Online Selling of Digital Goods and Strategic Management
Bibliography
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415349949
ISBN-10: 041534994X
Series: Routledge Advances in Management and Business Studies
Audience: Tertiary; University or College
Format: Hardcover
Language: English
Number Of Pages: 260
Published: 5th May 2005
Country of Publication: GB
Dimensions (cm): 23.39 x 15.6  x 1.6
Weight (kg): 0.54
Edition Number: 1