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Strategic Corporate Management for Engineering - Paul S. Chinowsky

Strategic Corporate Management for Engineering

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Strategic Corporate Management for Engineering bridges the gap between business and engineering textbooks and reference books. This groundbreaking text is the first book to apply the concepts of strategic management to the specifics of the civil engineering industry. Strategic Corporate Management for Engineering presents seven areas of strategic management for engineering organizations, emphasizing the need to address these areas as a complement to traditional project management practices. A step-by-step, question-and-answer approach leads readers through the preparation for strategic management and the internal and external issues that must be faced, including managing organizational change, forecasting emerging technologies, and implementing strategic management plans. Each chapter features the use of case studies that place readers in senior positions within regional, national, and international engineering and construction organizations. These case studies expose students and aspiring executives to real-life situations faced by civil engineering professionals.
Ideal for courses in engineering organizations, organizational or project management, and construction management, Strategic Corporate Management for Engineering also serves as a valuable resource for professionals. Addressing a critical need in the civil engineering industry, it provides students, educators, and professionals with the basic tools to effectively compete in the changing global marketplace for engineering and construction services. The text is accompanied by a website at http: //www.aecstrategies.com/stratmgt, which contains a table of contents, a discussion forum for educators to discuss cases, and information from the course in which the text was developed.

Industry Reviews

"Strategic corporate management for engineering bridges the gap between business and engineering textbooks and reference books". Engineering Designer, November/December 2002.

Preface Acknowledgments PART I: PREPARING FOR STRATEGIC MANAGEMENT 1. STRATEGIC MANAGEMENT: A BACKGROUND The Strategic Management History Discussion Questions 2. THE STRATEGIC MANAGEMENT FOUNDATION The Context of Emerging Issues The Project Management Tradition Civil Engineering Knowledge Requirements Strategy--The Definitional Basis The Question-Answer Methodology Taking the Next Step Discussion Questions II. INTERNAL STRATEGIC MANAGEMENT ISSUES 3. THE FIRST STEPS: VISIONS, MISSIONS, AND GOALS The Organization Vision The Mission Statement The Organization Goals Leadership in Strategic Management Discussion Questions Case Study: Vision, Mission, and Goals in Business Creation Questions 4. CORE COMPETENCIES OF THE CIVIL ENGINEERING FIRM Examining Core Competencies The Need for Core Competencies Identifying Core Competencies Taking the Next Step Discussion Questions Case Study: Shifing Core Competencies Questions 5. KNOWLEDGE AND INFORMATION RESOURCES The Changing Resources of Organizations Knowledge Workers as an Organization Investment Technology Resources: Enhancing Knowledge Exchange A New Role The Strategic Transition Establishing a Technology Integration Strategy Discussion Questions Case Study: Knowledge Resources for Market Competition Questions 6. ORGANIZATION EDUCATION Why Education as a Focus What To Study How To Educate The Common Issue--Dissemination Organization Education Examples Justifying Education Costs Summary Next Steps Discussion Questions Case Study: Integrating Education into the Organization Environment Questions PART III: EXTERNAL STRATEGIC MANAGEMENT ISSUES 7. FISCAL MANAGEMENT: PUTTING A FOCUS ON LONG-TERM BOTTOM-LINES The Three Perspectives of Financial Numbers Project-Based Finances--A Project Perspective Organization Finances--An Internal Perspective Industry and Regional Economics--An External Perspective The Strategic Application of Finance Economic Forecasting: Surviving Economic Roller Coasters Return on Management: An Emerging Financial Concept for Civil Engineering Summary Next Steps Discussion Questions Case Study: Short-Term vs. Long-Term Financials Questions 8. EVALUATING MARKET OPPORTUNITIES Why Market Analysis and Expansion Reactive versus Proactive Market Responses Determining Market Opportunities The International Market Risk Analysis: The Final Step in Market Expansion A Summary Checkpoint Next Steps Discussion Questions Case Study: Expanding beyond an Established Market Questions 9. COMPETITION: BATTLE IN THE CIVIL ENGINEERING ARENA Putting Competition into a Strategic Advantage Perspective Competitive Perspectives Remembering the Personal Relationship Putting the Battle Plan in Place: Technological Marketing in the Twenty-First Century Summary Discussion Questions Case Study: Battling the Home Field Advantage Questions 10. PUTTING STRATEGIC MANAGEMENT INTO ACTION Step 1: Where Are You Now? Step 2: Action Perspective Step 3: Putting a Strategic Management Team in Place Step 4: First Steps Closing Thoughts References Index

ISBN: 9780195124675
ISBN-10: 0195124677
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 416
Published: 1st July 2000
Country of Publication: US
Dimensions (cm): 24.77 x 19.68  x 2.54
Weight (kg): 0.89