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Strategic Communication During Whole-System Change : Advice and Guidance for School District Leaders and PR Specialists - Francis M. Duffy

Strategic Communication During Whole-System Change

Advice and Guidance for School District Leaders and PR Specialists

Paperback

Published: 1st December 2006
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  • Hardcover View Product Published: 1st December 2006
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Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.

This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations.--Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University

Part 1 Section 1: Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey Chapter 2 Strategic Communication Chapter 3 Why Whole-System Change is Needed: The Topography of Whole-System Change and A Compass to Navigate It Chapter 4 A Change Leader's Guide to Shaping a School District's Future Chapter 5 How To Transform An Entire School District: A Change Navigation Protocol for School Systems Part 6 Section 2: How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts Chapter 7 Public Relations in Times of Great Change: A Systems Perspective Chapter 8 Establishing Relationships and Building Trust to Facilitate School District Improvement Chapter 9 Creating School District Renewal Through a Shared Vision Chapter 10 Changing Minds and Hearts: A Challenge for Strategic Communication Chapter 11 Power, Politics and Ethics: Dynamic Leadership for Systemic Change in School Districts Part 12 Section 3: Voices from the Field Chapter 13 Essay 1: Communicating with Key Stakeholders to Enable Strategic Change Chapter 14 Essay 2: Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change Chapter 15 Essay 3: The Role of a School Board in Communicating Change in Front of and Behind the Camera Chapter 16 Essay 4: The Role of School Public Relations: Bringing Order Out of Chaos Chapter 17 Essay 5: Community Involvement in Decatur's Journey Toward Excellence Chapter 18 Epilogue: Communicating in Times of Great Change

ISBN: 9781578865314
ISBN-10: 157886531X
Series: Leading Systemic School Improvement
Audience: General
Format: Paperback
Language: English
Number Of Pages: 248
Published: 1st December 2006
Country of Publication: US
Dimensions (cm): 22.81 x 15.8  x 1.88
Weight (kg): 0.4