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Published: 1st December 2006Times of great change in school districts require strategic communication with internal and external stakeholders including the use of school public relations tools and techniques. Strategic Communication During Whole System Change provides theoretical and practical advice and guidance to district-based change leaders and school public relations specialists on how they can support their district's transformation journey by engaging in strategic communication. The book also provides guidance on how to make simultaneous fundamental changes in three key sets (or change paths) of organizational variables that affect a school system's overall performance: Path 1-a district's relationship with stakeholders in the external environment; Path 2- a district's core and supporting work processes; and Path 3- a district's internal social infrastructure. A collection of essays written by school public relations practitioners and other change leaders who share their views is also included.
Given the complex nature of system-wide change for leading and learning, Francis M. Duffy and Patti L. Chance offer the definitive resources for system leaders to go from surviving to thriving. Strategic Communication During Whole-System Change: Advice and Guidance for School District Leaders and PR Specialists should be on the bookshelves of every system-level leader, board of education member, and other constituents. These professionals would be well served by the contemporary thinking that Duffy and Chance provide and the voices from the field offered by the practitioners who have written about their experiences of leading and learning from whole system change. -- Sally J. Zepeda, University of Georgia; author of Professional Development: What Works, Second Edition
Solid information is presented....The book provides a great amount of information. * School Administrator, February 2009 *
This book is essential reading for district leaders. The available resources in this book are a treasure trove of ideas, strategies, and practical applications related to organizational change. Duffy and Chance compiled, in one place, a clear understanding of systems thinking and related it to the power of communication and its direct application to change in school organizations. -- Dr. Raymond L. Calabrese, professor and graduate coordinator, Department of Educational Leadership, Wichita State University
| Acknowledgments | p. ix |
| Prologue | p. xi |
| Navigating Whole-System Change in School Districts: What Change Leaders and School PR Specialists Need to Know to Support the Journey | p. 1 |
| Strategic Communication | p. 3 |
| Why Whole-System Change Is Needed: The Topography of Whole-System Change and a Compass to Navigate It | p. 17 |
| A Change Leader's Guide to Shaping a School District's Future | p. 37 |
| How to Transform an Entire School District: A Change Navigation Protocol for School Systems | p. 57 |
| How Strategic Communication and School Public Relations Can Support Whole-System Change in School Districts | p. 93 |
| Public Relations in Times of Great Change: A Systems Perspective | p. 95 |
| Establishing Relationships and Building Trust to Facilitate School District Improvement | p. 113 |
| Creating School District Renewal Through a Shared Vision | p. 129 |
| Changing Minds and Hearts: A Challenge for Strategic Communication | p. 139 |
| Power, Politics, and Ethics: Dynamic Leadership for Systemic Change in School Districts | p. 157 |
| Voices From the Field | p. 169 |
| Communicating with Key Stakeholders to Enable Strategic Change | p. 171 |
| Finding and Engaging the "Influentials": Effective School Public Relations During Times of Great Change | p. 183 |
| The Role of a School Board in Communicating Change in Front of and Behind the Camera | p. 193 |
| The Role of School Public Relations: Bringing Order Out of Chaos | p. 203 |
| Community Involvement in Decatur's Journey Toward Excellence | p. 213 |
| Epilogue: Communicating in Times of Great Change | p. 233 |
| About the Authors | p. 247 |
| Table of Contents provided by Ingram. All Rights Reserved. |
ISBN: 9781578865307
ISBN-10: 1578865301
Series: Leading Systemic School Improvement
Audience:
General
Format:
Hardcover
Language:
English
Number Of Pages: 248
Published: 1st December 2006
Country of Publication: US
Dimensions (cm): 23.62 x 16.26
x 2.36
Weight (kg): 0.5
