Booktopia has been placed into Voluntary Administration. Orders have been temporarily suspended, whilst the process for the recapitalisation of Booktopia and/or sale of its business is completed, following which services may be re-established. All enquiries from creditors, including customers with outstanding gift cards and orders and placed prior to 3 July 2024, please visit https://www.mcgrathnicol.com/creditors/booktopia-group/
Add free shipping to your order with these great books
Strategic Communication 2ed : Campaign Planning - James Mahoney

Strategic Communication 2ed

Campaign Planning

By: James Mahoney

Paperback | 20 September 2016 | Edition Number 2

At a Glance

Paperback


RRP $92.95

$80.75

13%OFF

or 4 interest-free payments of $20.19 with

 or 
In Stock and Aims to ship next day
Strategic Communication 2nd edition deals with the principles behind strategic communication planning. It covers the professional practice steps involved in researching, planning, writing and implementing a communication strategy. This book links strategic communication campaign planning to business activities around short, medium and long-term needs and to how organisations deal with issues. The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.

The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning.

Key features
  • Chapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy
  • Cases throughout help readers apply theory to real-life situations
  • In Theory panels highlight key theories and demonstrate important links between theory and practice

More in Media, Communication & Arts Textbooks

Music Theory for Dummies : For Dummies (Career/Education) - Michael Pilhofer
Film Art : 13th Edition - An Introduction ISE - David Bordwell

RRP $159.95

$130.75

18%
OFF
The Basics of Media Writing : A Strategic Approach - Scott A. Kuehn

FREE SHIPPING

RRP $194.50

$110.50

43%
OFF
News as it Happens 3ed : An Introduction to Journalism - Stephen Lamble
Strategic Communication 2ed : Campaign Planning - James Mahoney

RRP $92.95

$80.75

13%
OFF
Technical Communication : 15th Global Edition - John Lannon

RRP $128.65

$104.75

19%
OFF
Advertising and Promotion ISE : 13th Edition - George E. Belch

RRP $159.95

$130.75

18%
OFF
Anthology for Sight Singing : 2nd edition - Gary S. Karpinski

RRP $183.95

$155.50

15%
OFF
Media and Society : 6th edition - Michael O'Shaughnessy

RRP $99.95

$85.90

14%
OFF
Theatre Histories : An Introduction, 3rd Edition - Bruce McConachie

RRP $110.00

$93.75

15%
OFF
Social Media 3ed : A Critical Introduction - Christian Fuchs

FREE SHIPPING

RRP $86.50

$69.25

20%
OFF
Introducing Language and Intercultural Communication : 3rd Edition - Jane Jackson
Costume Design : The Basics - T. M. Delligatti

RRP $29.99

$26.75

11%
OFF
Write Choices : Elements of Nonfiction Storytelling - Susan (Sue) M. Hertz

FREE SHIPPING

RRP $100.80

$74.50

26%
OFF
Media Law 2ed : Cases, Materials and Commentary - David Rolph

RRP $142.95

$118.25

17%
OFF
Communicating in the 21st Century - Baden Eunson

RRP $186.95

$157.75

16%
OFF
Research Methods for Media and Communication 2ed - Niranjala Weerakkody
Media and Journalism 3ed : New Approaches to Theory and Practice - Jason Bainbridge
In Tune with Music - Book 1 : Student Book - Ian Dorricott
Media and Everyday Life - Tim Markham

RRP $72.95

$62.50

14%
OFF
Entertainment Law - Des Butler

RRP $89.95

$78.75

12%
OFF
Gendered Lives : 13th Edition - Communication, Gender & Culture - Julia T. Wood