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Strap On The Parachute : Starting and Turbo-Charging A Business In Good Times and Bad - David Koch

Strap On The Parachute

Starting and Turbo-Charging A Business In Good Times and Bad

By: David Koch

Paperback | 1 July 2009

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If you can start a business in an economic downturn and make it fly, chances are when the good times return, your little business will go gangbusters.

If you've been thinking of starting a business but think now's not the time think again. Kochie's Strap on the Parachute has been designed to help guide you through the start-up process in tough times.

If you know where to look, there are heaps of business opportunities in a recession. Small businesses can step in to fill the gap of failed larger businesses. They can usually also quickly change their products and services to make them more affordable to customers.

This book has been developed to be your companion as you travel the road of new business ownership. It's packed with practical advice as well as tips and tricks to help make your business a success.

Kochie's Strap on the Parachute - How to Start and Grow a Business in Tough and Good Times is full of step by step information, case studies, Kochie's Top Tips, useful checklists and handy links to resources that any new business owner or entrepreneur should have.

Author Biography: Best known as co-host of the Seven Network’s popular breakfast program Sunrise, this follicly-challenged accounting graduate never set out to be a TV star.

His 27-year career began as a newspaper finance journalist and continued to see him become one of Australia’s leading business journalists and commentators. In fact, he was recently named Australia's Best Finance Journalist by the readers of Banking and Finance magazine.

Along the way he became an advocate for small business and it’s a role he still relishes. In 2007 he was recognised as the Small Business Champion by the Council of Small Business of Australia (COSBOA).

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