"Straight from the CEO" reveals the practical, far-reaching insights of the world's top CEOs, including:
Royal Dutch/Shell's Cor Herkstroter, mastermind of the most ambitious makeover among the world's energy behemoths;
British Airways' Sir Colin Marshall, the market genius who powered the carrier's celebrated turnaround;
Chase Manhattan's Walter Shipley, architect of one of the largest mergers ever to take place in the financial sector;
Monsanto's Robert B. Shapiro, who has raised the hurdle bar on growth and profitability goals, although the company is at the peak of its form;
British Aerospace's Sir Richard Evans, developer of one of Britain's biggest and boldest corporate-change management programs;
Compaq Computer's Eckhard Pfeiffer, who has transformed himself from a successful turnaround artist into a hard-driving champion of continuous corporate renewal.
"Straight from the CEO" is a major event, providing the rare opportunity to hear directly from the world's greatest business leaders. No ivory-tower theorizing, no speeches, no "consultant speak," these are the practical insights of leaders who every day must find ways to test and validate new ideas, implement change to improve the bottom line, and ultimately focus on the core ideas that will truly reshape their corporations. "Straight from the CEO" is an invaluable tool for managers at every level.
Jim Pawlak Cleveland Plain Dealer A riveting portrait of top-to-bottom thinking and decision-making in large corporations. Geoffrey Brewer Sales & Marketing Management How refreshing: A business book written by people who actually run business...all of the corporate leaders in the book...offer compelling perspectives on the burning business issues managers face today.