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Storyshowing : How to Stand Out from the Storytellers - Sam Cawthorn


How to Stand Out from the Storytellers


Published: 15th September 2017
In Stock. Ships from Australia today or next business day
RRP $19.95

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Published: 5th September 2017
Format: ePUB

Take your audience on a journey to leave a more lasting impact

Storyshowing is an instruction manual for making connections. Storytelling has been shown to be one of the most effective methods of persuasion, motivation and inspiration, yet the disconnect remains — you're still only telling. To truly influence people, you need to go deeper than that — you need to show them your story. By inviting your audience in, you connect on a much deeper, more emotional level; you bypass the brain and connect at the root of what it means to be human, leaving a profound impact on their entire outlook. This book shows you how to transcend telling and start showing your story, using an easy-to-follow framework you can start applying today. Unearth your own experiences, and bring your vulnerabilities out into the light; share your emotions and forge a path to true communication. Use images, body language and gestures as tools to build that indelible connection; then and only then will people truly engage and transform their thinking.

No matter your message, the impact lies in the delivery. This insightful guide equips you with the tools and skills you need to start communicating like never before.

  • Share more powerful stories using a simple 5-step method
  • Build confidence, influence others and make a deeper connection
  • Be more persuasive in presentations, pitches, calls and talks
  • Transform the way people think by inviting them inside your story

The difference between telling and showing is like the difference between a lecture and a play. It's the difference between giving information and taking the audience on a journey. The difference between a brochure and a test drive. Storyshowing helps you level up your communication to leave a lasting, more profound impact.


Highly recommended


I read this book in a matter of days after having received it personally from Sam at one of his live events. This is a great read. Storyshowing is something we all need to master, not just professional speakers. If you sell a product or service, or simply have an audience you want to connect with and engage with, learning to show stories, rather than tell then, will help you immensely. As a small business owner its given me a plethora of insights amd ideas on how to better connect with my target audience amd stand out from the other 14,000 individuals whom i compete with. Sam is very congruent with what he says in person, and the content in this book. You will not regret reading this book

Sydney, Australia



5.0 1


About the author ix Acknowledgements xi Introduction: I told you so! xiii 1 So why are stories important? 1 2 Beginning, middle and end 13 3 Giving structure to your story 29 4 The toggle 43 5 Building your content 51 6 Stand up and show your story 65 7 From average to outstanding 83 8 The four disrupters of the speaking industry 93 9 The future of story 101 10 Show, don t tell 111 Conclusion: How telling then showing helped me 123 References 131

ISBN: 9780730345886
ISBN-10: 0730345882
Audience: General
Format: Paperback
Language: English
Number Of Pages: 160
Published: 15th September 2017
Publisher: John Wiley & Sons Australia Ltd
Country of Publication: AU
Dimensions (cm): 21.6 x 14.0  x 1.2
Weight (kg): 0.19
Edition Number: 1