Now--America's #1 marketer and consultant puts together the first complete guide to catalog sales! Starting & Building Your Catalog Sales Business Some of America's best known and most successful businesses, such as Sears, Spiegel, L.L. Bean, and Lands' End, are "catalog companies," earning a major percentage of their profits through catalog sales. If you're a business owner or entrepreneur, now you can do the same with the help of this book. Written by bestselling author Herman Holtz, Starting and Building Your Catalog Sales Business is a complete guide to catalog sales that explains how to get started in and manage a catalog business profitably. Packed with anecdotes, worksheets, and examples drawn from successful catalog sales businesses, it explains:<br> * The basics of direct-mail selling and catalog sales<br> * The secrets to creating catalog copy that really sells<br> * The essential elements in the catalog mailing--including how to create a strong sales letter and a user-friendly order form<br> * How to choose and use the right mailing lists<br> * Managing the two essentials of the catalog business: sales volume and pricing
What Is the "Catalog Sales" Business?
A Few Starter Ideas.
What to Sell: Finding the Right Line.
Basics of Marketing.
Marketing via Catalogs and Mail.
Writing Catalog Copy that Sells.
The Important and Necessary Elements in the Mailing.
Mailing Lists: A Critical Necessity.
Costing, Pricing, and Accounting.
What It Takes to Succeed.
Financing Your Future.
Miscellaneous Aids to Success.