Starting a Business: Your Market Research Guide - From Idea to Profit is your essential companion for transforming business concepts into profitable ventures through methodical market research. Written by Pat Clough, a certified practitioner in Neuro Change and Mental Health, this comprehensive guide provides step-by-step frameworks for entrepreneurs at any stage.
This practical handbook walks you through:
- Validating your business idea with real market data
- Creating detailed customer personas to identify your ideal audience
- Analysing competitors to uncover market gaps and opportunities
- Calculating your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM)
- Developing effective market entry strategies
- Managing business risks systematically
- Making confident, research-backed decisions
Featuring real-world case studies of successes and failures, this guide helps you avoid common pitfalls that lead to business collapse. The book includes practical templates, worksheets, and actionable frameworks that you can immediately implement.
Perfect for first-time entrepreneurs, small business owners looking to expand, product developers validating new ideas, service professionals transitioning to business ownership, and innovation teams requiring structured approaches to market assessment.
Don't gamble with your business future - research shows that 42% of start-ups fail due to misunderstanding market demand. Let this guide equip you with proven research methodologies to maximise your chances of success and build a thriving enterprise based on solid market understanding rather than mere assumptions.
