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Start with Why  : How Great Leaders Inspire Everyone to Take Action - Simon Sinek

Start with Why

How Great Leaders Inspire Everyone to Take Action

Hardcover Published: 8th January 2010
ISBN: 9781591842804
Number Of Pages: 246
For Ages: 18+ years old

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Why do you do what you do?

Why are some people and organizations more innovative, more influential, and moer profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?

People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all "started with why." It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things.

In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY.

Any organization can explain "what" it does; some can explain "how" they do it; but very few can clearly articulate "why." WHY is not money or profit-- those are always results. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others?

Starting with WHY works in big business and small business, in the nonprofit world and in politics. Those who start with WHY never manipulate, they inspire. And the people who follow them don't do so because they have to; they follow because they want to.

Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. This book is for anyone who wants to inspire others or who wants to find someone to inspire them.

About the Author

Simon Sinek teaches leaders and organizations how to inspire people-From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the UN to the Pentagon. He lives in New York City.

Introduction: Why Start with Why?p. 1
A World that doesn't Start with why
Assume You Knowp. 11
Carrots and Sticksp. 16
An Alternative Perspective
The Golden Circlep. 37
This is not opinion, this is Biologyp. 52
Clarity, Discipline and Consistencyp. 65
Leaders Need a Following
The Emergence of Trustp. 83
How a Tipping Point Tipsp. 115
How to Rally those who Believe
Start with WHY, but Know HOWp. 133
Know WHY. Know HOW. Then WHAT?p. 154
Communication is not about Speaking, It's about Listeningp. 160
The Biggest Challenge is Success
When WHY goes Fuzzyp. 175
Split Happensp. 183
Discover Why
The Origins of a WHYp. 209
The New Competitionp. 222
Acknowledgmentsp. 227
Notesp. 233
Indexp. 241
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781591842804
ISBN-10: 1591842808
Audience: General
For Ages: 18+ years old
Format: Hardcover
Language: English
Number Of Pages: 246
Published: 8th January 2010
Country of Publication: US
Dimensions (cm): 21.84 x 13.97  x 2.54
Weight (kg): 0.37