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Starring Mandela and Cosby : Media and the End(s) of Apartheid - Ron Krabill

Starring Mandela and Cosby

Media and the End(s) of Apartheid

Paperback

Published: 15th August 2010
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During the worst years of apartheid, the most popular show on television in South Africa--among both Black and White South Africans--was "The Cosby Show." Why did people living under a system built on the idea that Black people were inferior and threatening flock to a show that portrayed African Americans as comfortably mainstream? "Starring Mandela and Cosby" takes up this paradox, revealing the surprising impact of television on racial politics.
The South African government maintained a ban on television until 1976, and according to Ron Krabill, they were right to be wary of its potential power. The medium, he contends, created a shared space for communication in a deeply divided nation that seemed destined for civil war along racial lines. At a time when it was illegal to publish images of Nelson Mandela, Bill Cosby became the most recognizable Black man in the country, and, Krabill argues, his presence in the living rooms of white South Africans helped lay the groundwork for Mandela's release and ascension to power.
Weaving together South Africa's political history and a social history of television, Krabill challenges conventional understandings of globalization, offering up new insights into the relationship between politics and the media.

"This is a wonderfully fluid, fluent, and extraordinarily well-written analysis. Krabill has immersed himself in his story and he provides a theoretically refreshing way of telling it. He senses the contextual experiential nuance and the local-global texture of events as they unfolded, and by locating his narrative within the analytical nexus between Mandela and Cosby, the United States and South Africa, he appeals to readers across disciplines." - Keyan Tomaselli, University of KwaZulu-Natal"

Acknowledgmentsp. ix
List of Abbreviationsp. xiii
Introduction Media, Democratization, and the End(s) of Apartheidp. 1
Stuctured Absences and Communicative Spacesp. 17
In the Absence of Televisionp. 35
"They Stayed 'til the Flag Streamed"p. 53
Surfing into Zulup. 65
Living with the Huxtables in a State of Emergencyp. 87
I May Not Be a Freedom Fighter, but I Play One on TVp. 119
Conclusion Television and the Afterlife of Apartheidp. 147
Postscriptp. 165
Notesp. 167
Indexp. 189
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780226451893
ISBN-10: 0226451895
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 200
Published: 15th August 2010
Publisher: The University of Chicago Press
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.27
Weight (kg): 0.3