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Sports Marketing Europe : The Legal and Tax Aspects - Ian S. Blackshaw

Sports Marketing Europe

The Legal and Tax Aspects

By: Ian S. Blackshaw (Editor), G. Hogg (Editor), Dick Pound (Foreword by)

Hardcover

Published: 1st April 2002
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This book is a useful, non-academic and comprehensive first reference book intended for the business community, sporting clubs, sponsors, international sports associations, sports administrators, agents, advertising agencies, sponsorship and marketing directors, licensing and merchandising executives, and legal counsels.

Among the areas covered in detail are:

  • sponsorship relationship (contract law)
  • formalities of contract
  • tax aspects
  • exclusive arrangements
  • territorial restrictions
  • trademark policies
  • advertising
  • intellectual property
  • franchising
  • arbitration

    Sports Marketing in Europe covers 26 European countries plus EC aspects.

  • Preface
    Foreword
    Editors
    Contributors
    Introductionp. 1
    United Kingdomp. 5
    Austriap. 35
    Belgiump. 51
    The Czech Republicp. 67
    Denmarkp. 77
    Finlandp. 89
    Francep. 97
    Germanyp. 123
    Greecep. 147
    Hungaryp. 161
    Icelandp. 171
    Republic of Irelandp. 183
    Italyp. 189
    Luxembourgp. 209
    The Netherlandsp. 221
    Norwayp. 245
    Polandp. 261
    Portugalp. 279
    The Russian Federationp. 301
    Spainp. 315
    Swedenp. 345
    Switzerlandp. 357
    Turkeyp. 379
    International Sports Sponsorship and the ECp. 393
    Broadcastingp. 413
    Settling Sports-Related Disputes through the Court of Arbitration for Sportp. 425
    Taxation Aspectsp. 433
    Table of Contents provided by Blackwell. All Rights Reserved.

    ISBN: 9789065446787
    ISBN-10: 9065446788
    Audience: Professional
    Format: Hardcover
    Language: English
    Number Of Pages: 482
    Published: 1st April 2002
    Publisher: Kluwer Law International
    Country of Publication: NL
    Dimensions (cm): 23.4 x 15.6  x 2.8
    Weight (kg): 1.06