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Sport, Culture N Media Reader, Sc : Sport, Culture and the Media - David Rowe

Sport, Culture N Media Reader, Sc

Sport, Culture and the Media

Paperback Published: 1st December 2003
ISBN: 9780335211500
Number Of Pages: 384
For Ages: 9+ years old

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"Critical Readings: Sport, Culture and the Media" contains a broad range of essays on the relationships between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic.
The readings examine media and sport in Europe, North and South America, Australia, Asia and Africa and explore topics such as:
Sport as entertainment: the role of mass communications The manufacture of sports news for the daily press The televised sports manhood formula Women, sport and globalization Sport on the information superhighway Advertising sportswear to black audiences Mega-events and media culture: sport and the Olympics Written to complement the key textbook in the area, "Sport, Culture and Media," this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communication, race, ethnicity and gender.
Essays by:
John Amis, David L. Andrews, Ketra L. Armstrong, Frank B. Ashley, Joan Chandler, George B. Cunningham, Michele Dunbar, Laurel Davis, John Goldlust, Darnell Hunt, Kyle W. Kusz, James F. Larson, Geoffrey Lawrence, Mark D. Lowes, David McGimpsey, Jim McKay, Miquel de Moragas Spa, Michael A. Messner, Toby Miller, Robert E. Rinehart, Nancy K. Rivenburgh, David Rowe, Maurice Roche, Michael Sagas, Michael Silk, Trevor Slack, Deborah Stevenson, Brian Stoddart, Lawrence A. Wenner, Brian J. Wrigley

Publisher's
Acknowledgements
Series Editor's Foreword
Acknowledgements
Contributors
Introduction: Mapping the Media Sports Cultural Complex
Media Sport Construction: History, Labour, Culture and Economicsoverview
Sport as Entertainment: The role of Mass Communications
The TV and Sports Industries
The Dream Team, Communicative Dirt and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials'
Sports Media sans Frontieres Toby Miller
Speaking the Universal Language of Entertainment: News Corporation, Culture and the Global Sport Media Economy
Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press
Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production
Mega-Events and Media Culture: Sport and the Olympics
Further reading
Media Sport Deconstruction: Readings, Forms, Ideologies and Futures
Overview
Local Visions of the Global: Some Perspectives from Around the World
Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism'
The Televised Sports Manhood Formula
The Basic Content: Ideally Beautiful and Sexy Women for Men
I Want to be The Minority: The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America
Women, Sport and Globalization: Competing Discourses of Sexuality and Nation
Representations of football in baseball literature: The lyric fenway, the prosody of the dodgers, and are you ready for some football?
Sport as Constructed Audience: A Case Study of ESPN's The Extreme Game
Convergence: Sport on the Information Superhighway
Internet Coverage of University Softball and Baseball Websites: The Inequity Continues
Further reading
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780335211500
ISBN-10: 033521150X
Series: Issues in Cultural and Media Studies
Audience: Tertiary; University or College
For Ages: 9+ years old
Format: Paperback
Language: English
Number Of Pages: 384
Published: 1st December 2003
Publisher: Open University Press
Country of Publication: GB
Dimensions (cm): 22.8 x 15.3  x 2.4
Weight (kg): 0.61
Edition Number: 1