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Sport, Culture and Advertising : Identities, Commodities and the Politics of Representation - Steven J. Jackson

Sport, Culture and Advertising

Identities, Commodities and the Politics of Representation

By: Steven J. Jackson (Editor), David L. Andrews (Editor)

Paperback

Published: 10th November 2004
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Despite the range of theoretical and methological positions adopted and the wide range of issues and topics related to advertising covered by cultural studies, relationships between sport and advertising have been largely overlooked.
Given its gobal popularity and its prevalence across the spectrum of cultural and commercial life it is not surprising that scholars interrogating the cultural politics of sport have begun to recognise advertising as an important site for the analysis of power relations, cultural politics and cultural repesentation.
Sport, Culture and Advertising presents a first step towards understanding the relationship between advertising and identity with a focus on sport. The book will be useful for scholars across a range of disciplines and will be of interest to students looking for a more critical examination of the commercial realm of sport.

Introduction
Emancipation of the Roots of Health Race and Culture Contact and the Equilibrium of Health Antebellum Life and Health
The Challenges of Post-Slavery Rural and Urban Life Folk, Popular, and Alternative Health Practices An Extended Look at Alternative African-American Health Practices Racism, the Medical-Industrial Complex, and Post Industrialism Contemporary Challenges to Health: Toward a Wholistic Theory Strategies for Change: Community Action and Public Policy
Selected Bibliography
Index
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780415339926
ISBN-10: 0415339928
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 288
Published: 10th November 2004
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 23.5 x 15.9  x 1.58
Weight (kg): 0.43
Edition Number: 1