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Sport and the Media : Managing the Nexus - Merryn Sherwood

Sport and the Media

Managing the Nexus

By: Merryn Sherwood, Anthony Kerr, Ashleigh-Jane Thompson, Matthew Nicholson

eText | 26 May 2025 | Edition Number 3

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New Edition
Published: 12th June 2015

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Available: 26th May 2025

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Now in a fully revised and updated third edition, Sport and the Media: Managing the Nexus combines in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills.

The book explains how the media works, as well as the practical skills necessary to manage the communication process. It explores the commercial relationships that exist between media and sport organisations, as well as the shift towards in-house media production, and explains how to apply a range of tools and strategies to promote the message, brand and achievements of sport organisations. This updated edition includes three completely new chapters introducing the fundamentals of storytelling, the growing significance of social issues, and the diversity of job roles and careers in sport media. It also features expanded coverage of digital technologies and social media, as well as profiles of industry professionals.

This is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Additional resources include case diagnostics, tutorial plans, test bank, additional readings, and links to useful websites and videos.

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Non-FictionSports & RecreationSociety & CultureMedia StudiesArts & EntertainmentBusiness & ManagementManagement & Management TechniquesManagement of Specific AreasSales & Marketing ManagementSales & MarketingPublic RelationsIndustry & Industrial Studies
Service IndustriesSport & Leisure IndustriesHistory

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Published: 26th May 2025

Available: 26th May 2025

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