What you can measure, you can improve." "You are a software product developer. Your role within the Product Development Team (PDT) could range/grow from Software Engineer to project manager. You are looking for ways to view the PDT as an Optimizing Team (CMMI Model), driven by engineering principles. The development process is driven by the project goals and objectives. You want to reduce the complexity of communications between team members while improving on the quality of the artifacts delivered by the team members. In short, you want to know if the product is right and if the process for developing the product is the right one. The processes are measured and the changes are controlled. The ultimate goal of this book is to provide you a framework and a methodology that will propel you at warp speed in the field of software engineering by applying cognitive engineering concepts and methods: a System''s Way Of Thinking (SWOT)."