Social What Why How is a practical how-to, tips and tricks book that will answer many of your real-life social questions. - Is Social Media really important for me and my business? - What is the real value of Facebook for me? - What are Twitter Hastags (#) and why do I need them? - How does Google+ compare to Facebook? - How do I use Tumblr? - Is it easy to build and maintain a blog? and much, much more!