Social Network Analysis in Telecommunications

How can social network analysis be used to solve business issues in marketing, revenue assurance, and fraud? How can you optimize it to understand and personalize your customers' needs? In Social Network Analysis in Telecommunications, renowned telecommunications expert Carlos Andre Reis Pinheiro analyzes these and many other questions related to using social network analysis within the telecommunications industry.

This thorough—and thoroughly understandable—book looks at social network analysis theory, employing basic statistics as a complementary way to analyze social networks. Case studies are presented demonstrating the capabilities of SAS® software in achieving business results.

Drawing from the author's years of experience with Brasil Telecom, Social Network Analysis in Telecommunications:

-Provides the groundwork for what social network analysis is, as well as how your company can leverage it to its greatest advantage

-Shows how telecommunications industry professionals can combine social network analysis, analytics, and marketing knowledge to create a positive customer experience

-Explores how telecommunications companies can effectively enhance their relationships with customers

-Reveals the tools that can be used to address social network problems

For CEOs and marketing managers in the telecommunications industry, Social Network Analysis in Telecommunications presents a workable framework and proven strategies for establishing an effective customer relation process. With a greater focus on the mathematical side of network analysis rather than the statistical perspective, this book enables your business to successfully solve its social network business issues to move forward with—and keep ahead of—the field.