A completely revised and updated version of Hay's earlier 5-star rated "A Survival Guide to Social Media and Web 2.0 Optimization," this new edition, retitled "The Social Media Survival Guide," incorporates the latest developments in social media. This no-nonsense guide details the nuts and bolts of the open-source internet by using real-world examples with dozens of screen shots for each subject. The companion CD provides links to resources, and directories of social websites in addition to forms and worksheets designed to map social media strategies. This practical, hands-on introduction to social media tools such as Facebook, YouTube, and Twitter helps grow brand recognition, improve and expand sales, and increase profits for business owners, professionals, musicians, and artists alike. AUTHOR: Deltina Hay is the principal owner of Dalton Publishing, an independent press, and Social Media Power, a social media consulting and Web 2.0 development firm. She is the founder of www.PlumbSocial.com, an innovative Web 2.0 site.
"This book delivers on what it promises . . . gives clear guidance and detail on the key aspects of social media strategy. Enjoyable to read and a must for anyone wishing to develop an integrated web presence . . . thoroughly recommended." --"Journal of Consumer Marketing" (August 2012)
Number Of Pages: 454
Published: 5th January 2011
Publisher: Linden Publishing Co Inc
Country of Publication: US
Dimensions (cm): 22.9 x 15.2 x 2.5
Weight (kg): 625.0