+612 9045 4394
 
CHECKOUT
$7.95 Delivery per order to Australia and New Zealand
100% Australian owned
Over a hundred thousand in-stock titles ready to ship
Social Media Law and Marketing - Kathryn Crossley

Paperback Published: 8th November 2013
ISBN: 9780455231860

Share This Book:
Ships in 15 business days

Earn 114 Qantas Points
on this Book

Booktopia Comments

UNIVERSITY OF WOLLONGONG - Interactive Public Relations: PRMM902

Product Description

We live in the age of social media. For many businesses, platforms like Facebook and Twitter have strengthened customer loyalty and opened the door to lucrative new markets. But as the first social media law cases come before the courts, we’re confronted by uncomfortable questions about what we can and cannot do in this brave new social world.

This is Australia’s first publication dedicated to social media law and marketing. It’s a fuss-free, practical guide for businesses seeking to successfully establish an effective social media marketing strategy and avoid common legal pitfalls.

Included in this book:

  • How to grow a loyal social media following. including lots of practical examples of what has worked – and what hasn’t
  • Key legal issues you’re likely to encounter in social media, including defamation, IP infringement, terms of service issues, competition regulations, and privacy
  • Damage Control 101: learn how to deftly avert or manage PR disasters on social media
  • How to develop and implement a social media policy for your organisation
This is the only book you’ll need to navigate the social media legal and marketing maze.

1. Introduction

2. Getting Started: Choosing a Social Network and Putting Systems in Place

3. Developing a Social Media Policy

4. Building a Following: Think strategic, be unorthodox

5. Damage Control 101

6. Legal Pitfalls in Social Media

7. Monitoring, Managing and Measuring Results

8. The Changing Social Media Landscape, and Future-Proofing your Social Media Investment

ISBN: 9780455231860
ISBN-10: 0455231869
Audience: Tertiary; University or College
Format: Paperback
Language: English
Published: 8th November 2013
Publisher: Thomson Reuters Australia, Limited
Country of Publication: AU

Earn 114 Qantas Points
on this Book