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Social Media for Busy Executives : how to master social media and why it’s good for business - Dionne Kasian-lew

Social Media for Busy Executives

how to master social media and why it’s good for business

Paperback Published: 29th May 2014
ISBN: 9780730312895
Number Of Pages: 328

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Social media is not about social media. It's about leadership and connections.

Billions of conversations are taking place in social networks every day. But for busy executives and business owners, time constraints make it hard to dedicate time to demystifying these communication opportunities. In The Social Executive, readers are given evidence-based, data-driven strategies for mastering social media, and using it to enable business success. This book's easy, straightforward, practical style ensures that you will gain a solid working platform in the shortest amount of time possible. The focus is on the reasons why social media is important for executives, and how it aligns perfectly with business strategies.

The Social Executive is for analogue people who know they need to be digital but need a guiding hand - the book is a safety net - it's saying - we will guide you there - we will tell you why - we will tell you how - let us help you to remain relevant and become more influential - it's about human communication.

It gives the tips and tools to adapt to new online environments, and the confidence to use them to build credibility, authority deeper and new business relationships.

Written by Dionne Kasian-Lew, an expert who has advised many executives on the topic of corporate social media use, this resource also helps professionals pinpoint the most important social networks to invest time in, and explores which platforms are best suited for various communication goals.

  • Brings together strategy and concrete actions, so can learn not only the most rewarding approaches, but how best to carry them out
  • Delves into the benefits of a strong presence on the most popular social networks, including Twitter, LinkedIn, SlideShare, Pinterest, Instagram, Google+ and YouTube
  • Presents hard evidence that shows the positive results of investing time and energy in social networks
  • Focuses on the most important aspects of social networks that can be learned in a short period, and is designed for busy professionals

Social networks represent a powerful way to make connections and draw attention and interest to your company. This resource can help you hit the ground running and become social media savvy efficiently and effectively.

About the Author

DIONNE KASIAN-LEW is the CEO of The Social Executive, a specialist social media consultancy that trains boards of directors and executives on how to make the most of their online presence. A frequent author and speaker, she is rated in the top 1 per cent for global community influence by Kred.

A Must Read for All Execs


I'm sure you have heard it countless times. C-suite execs speaking about being proactive, staying ahead of the game, keeping abreast of the latest trends, blah de blah blah. For all their confidence, leadership talk and killer instincts their is one area that many continue to avoid, like Kryptonite to Superman; Social media. For those of us who know and understand the importance social media can have for an organisation, it is bewildering how CEOs and Boards are afraid to allow their organisations use it. Scared of the mystical communication tool that will be their undoing. Then on the historical occasion when the CEO allows the use of social media, we find they invariably do not even follow their own organisation's social accounts. If you are a C-suite exec, or know one - and this is a familiar situation to you, then you must do yourself a favour and read this book. Dionne is one of the leading experts on the social media landscape. Her opinions, thoughts and teachings on this topic are amongst the very best. The Social Executive will help educate, inform and allay any fears. It will show you that social is and should be part of any serious business strategy. The book is exceptionally well written, with plenty of facts, stats and real life examples that validate the use of social media in today's business environment. I highly recommend this book as essential reading.



Social Media for Busy Executives

5.0 1


About the author ix

Acknowledgements xi

Introduction xiii

Part II Is social media important? 1

1 Gargantuan and growing: the digital economy 3

2 Six damaging myths about social media 21

3 Mindshift: from ‘so what’ to ‘social’ 36

4 The high cost of social executive absenteeism 48

5 Double jeopardy: why you can’t not be there 52

6 Professional development at the digital frontier 61

Part II: How do I use it? 87

7 Why you must own your digital and social media assets 89

8 Set the bar: social media benchmarks 101

9 Twitter: the global brain index 106

10 Lock in LinkedIn: a new, global business lunch 191

11 SlideShare: it’s a pump class for PowerPoint 216

12 Google Plus: your social rolodex 230

13 Facebook: your new lounge 252

14 Executive Ecosystem: curate, automate, bring it together 269

Conclusion 287


Index 297

ISBN: 9780730312895
ISBN-10: 0730312895
Audience: General
Format: Paperback
Language: English
Number Of Pages: 328
Published: 29th May 2014
Publisher: John Wiley & Sons Australia Ltd
Country of Publication: AU
Dimensions (cm): 21.6 x 14.7  x 1.7
Weight (kg): 0.42
Edition Number: 1

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