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Social Marketing For Public Health : Global Trends And Success Stories - Hong Cheng

Social Marketing For Public Health

Global Trends And Success Stories

Paperback Published: 30th November 2009
ISBN: 9780763757977
Number Of Pages: 422

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Social Marketing for Public Health: Global Trends and Success Stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs'around the world. While addressing the global issues and trends in social marketing, the book highlights successful health behavior change campaigns launched by governments, by a combination of governments, NGOs, and businesses, or by citizens themselves in 15 countries of five continents.

Each chapter examines a unique, current success story, ranging from anti-smoking campaigns to HIV-AIDS prevention; from promotions for health lifestyle to battles against obesity; and from public educational campaigns on hepatitis B to contraceptive social marketing. Contributing authors include leading social marketing scholars, seasoned social marketing practitioners, and longtime public health professionals.

Ideal for upper-level undergraduate and graduate courses in social marketing, public health, health communication, international marketing, international advertising, consumer behavior, and social change, it is also an inspirational resource for current public health practitioners. Discussion questions and PowerPoint slides are designed for each chapter to engage the reader in learning.

Chapter 1: Social Marketing for Public Health: An Introduction Chapter 2: Reducing Tobacco Use in the United States: A Public Health Success Story . . . So Far Chapter 3: Saskatchewan in Motion: A Community-Based, Provincewide Social Marketing Initiative in Canada to Promote Physical Activity Chapter 4: Love, Sex, and HIV/AIDS: Using Social Marketing to Redefine Gender Norms Among Mexican Youth Chapter 5: Tuberculosis: Keys to Success in Peru Chapter 6: Increasing School Meal Uptake in a Deprived Region in England: Overcoming the Barriers Chapter 7: Choose Health in Food Vending Machines: Obesity Prevention and Healthy Lifestyle Promotion in Italy Chapter 8: Establishing a Healthy Drinking Culture: Systembolaget'Alcohol Monopoly and Public Health in Sweden Chapter 9: Creating a Commercial Market for Insecticide-Treated Mosquito Nets in Nigeria Chapter 10: 'Safe Water Saves Lives': Clean Drinking Water Reduces Diarrhea-Related Mortality in Madagascar Chapter 11: Socialism Meets Social Marketing: Jump-Starting the Commercial Contraceptive Market in the Former Soviet Republic of Chapter 12: 'Love Your Liver, Improve Your Health': A Hepatitis B Prevention and Educational Campaign in China Chapter 13: Integrated Corporate Social Initiatives in Japan: From Product Development to Healthcare Information Chapter 14: Successful Contraceptive Social Marketing Attempts in India Chapter 15: Social Marketing Practices: Government and Private Partnerships in Controlling Diseases and Promoting a Healthy Lifestyle in Chapter 16: Reducing Drink Driving Road Deaths: Integrating Communication and Social Policy Enforcement in Australia

ISBN: 9780763757977
ISBN-10: 0763757977
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 422
Published: 30th November 2009
Publisher: Jones and Bartlett Publishers, Inc
Country of Publication: US
Dimensions (cm): 22.9 x 17.8  x 2.5
Weight (kg): 0.68
Edition Number: 1
Edition Type: New edition