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Small Business For Dummies  : 4th Australian & New Zealand Edition - Veechi Curtis

Small Business For Dummies

4th Australian & New Zealand Edition

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Published: 13th August 2012
Format: ePUB

Created especially for the Australian customer!

Secure your business success with this best-selling guide

Thinking about starting a new business? Searching for ways to run your small business better? This essential reference covers everything any Australian or New Zealand small business needs to know, including vital topics such as business planning and franchising, budgeting and GST, marketing and online sales.

  • Find out what works for you -- decide whether to start from scratch, buy an existing business or purchase a franchise
  • Build a business plan -- develop a blueprint for business success with a winning business plan
  • Develop a marketing strategy -- find your unique selling point, build your brand and set sales goals
  • Understand the importance of customer service -- deliver beyond expectations, listen to customers and transform complaints into sales
  • Ramp up your management skills -- understand your legal obligations as an employer, recruit the best employees and build a great team
  • Succeed online -- develop a website, secure high rankings on the search engines and build online sales
  • Keep your business profitable -- understand Profit & Loss reports, manage profit margins and set budgets
About the Author

Veechi Curtis is a qualified accountant and consultant who specialises in small business finance, marketing and technology. She is the author of several business titles, including MYOB® Software For Dummies, 6th Edition and QuickBooks® QBi For Dummies.



by PowerReviews
Small Business For Dummies 4E Australian & New Zealand

(based on 2 reviews)

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(2 of 2 customers found this review helpful)


Dummies Books Are Great


from Hamilton

About Me Everyday Reader

Verified Buyer


  • Deeply Informative
  • Deserves Multiple Readings
  • Easy To Understand
  • Expert Author
  • Great Insights
  • Great Starting Point
  • Well Written


    Best Uses

    • First Timers
    • Reference

    Comments about Small Business For Dummies 4E Australian & New Zealand:

    This book contains all you need to know to start a small business it is great starting point and I recommend reading it before you jump in to yr first new small business - you can then grow from this book - as always - Booktopia are efficient professional and very easy to communicate with - this is the only books store I buy from now as the books are always delivered in a matter of days - and always cheaper even with postage on top. They have great sales and I've never received a damaged book.

    (1 of 1 customers found this review helpful)


    A one stop shop book for small business


    from Anna Bay NSW Australia

    Verified Buyer


    • Deserves Multiple Readings


      Best Uses

      • Gift
      • Older Readers
      • Reference

      Comments about Small Business For Dummies 4E Australian & New Zealand:

      This book has been a great help not only to set up our business but to help with all aspects of business. We have read the marketing section a number of tines and it not only gives us ideas but confidence in persueing our target market and advertising. We have made the money back for the cost of this book time and again.
      We intend to follow and refer to this book as our business grows.
      SMALL BUSINESS FOR DUMMIES is the smart choice

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      Part I: First Steps.

      Chapter 1: Is Small Business for You?

      Chapter 2: Buying a Business.

      Chapter 3: Getting into the Franchising Game.

      Part II: Jump In, Get Wet.

      Chapter 4: Planning for Success.

      Chapter 5: Getting the Legals Right.

      Chapter 6: Financing Your Business.

      Chapter 7: Marketing with Flair.

      Part III: People Power.

      Chapter 8: Becoming an Employer.

      Chapter 9: The Art of Management.

      Chapter 10: Making Service Your Business.

      Part IV: High Finance.

      Chapter 11: Cooking the Books.

      Chapter 12: Understanding Financial Statements.

      Chapter 13: Taming the Tax Tyrant.

      Part V: Leader of the Pack.

      Chapter 14: The Brains of the Outfit.

      Chapter 15: Building a Successful Website.

      Chapter 16: Promoting Your Website.

      Part VI: Horses for Courses.

      Chapter 17: Especially for Retailers.

      Chapter 18: Especially for Manufacturers and Wholesalers.

      Part VII: The Part of Tens.

      Chapter 19: Ten Things To Do If You Hit Hard Times.

      Chapter 20: Ten Tips for Selling Your Business.


      ISBN: 9781118222805
      ISBN-10: 1118222806
      Audience: General
      Format: Paperback
      Language: English
      Number Of Pages: 416
      Published: 16th August 2012
      Country of Publication: US
      Dimensions (cm): 23.5 x 18.8  x 3.0
      Edition Number: 4
      Edition Type: Revised