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From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce's growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants.
Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.
About the Author
From 2000-2008, Porter Erisman worked as a Vice-President at Alibaba Group, joining the company just as it moved out of founder Jack Ma's apartment. He is the international bestselling author of Alibaba's World: How a Remarkable Chinese Company is Changing the Face of Global Business. An expert on e-commerce in emerging markets, he has consulted in Africa, Asia and Latin America and has spoken at high profile industry events in over 30 countries.
A fascinating insider's look at the digital opening of China... provides a dizzying look at this company's startling birth, growth, and success. - Praise for Alibaba's World * Publisher's Weekly
An absolute delight to read. The book is written in a fresh, engaging style that creates a sense of immediacy and empathy for Alibaba's team. If you like a well-written business yarn, read Alibaba's World. It's how the East was won. - Praise for Alibaba's World * The New York Journal of Books
Fascinating...stories don't get much better than Alibaba's. - Praise for Alibaba's World * The Financial Times *
Introduction - 1: A Shopping Mall in Every Pocket
Chapter - 1: How the West Was Won
Chapter - 2: The Rise of E-Commerce in China
Chapter - 3: The Great Mall of China
Chapter - 4: India - The Next Mega-Market
Chapter - 5: India's E-Commerce Golden Era Finally Arrives
Chapter - 6: Southeast Asia
Chapter - 7: Latin America
Chapter - 8: Africa - The Final Frontier
Chapter - 9: Six Billion Shoppers
ISBN: 9781509874774 ISBN-10: 1509874771 Audience:
Number Of Pages: 256 Published: 20th September 2018 Publisher: Pan Macmillan Country of Publication: AU Dimensions (cm): 19.6 x 13.1
Weight (kg): 0.19