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Show Sold Separately : Promos, Spoilers, and Other Media Paratexts - Jonathan Gray

Show Sold Separately

Promos, Spoilers, and Other Media Paratexts

Paperback

Published: 1st January 2010
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It is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or "paratexts," that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.

Show Sold Separately gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for "The Lord of the Rings," spoilers for "Lost," the opening credits of "The Simpsons," "Star Wars" actions figures, press reviews for "Friday Night Lights," the framing of "Batman Begins," the videogame of "The Thing," and the trailers for "The Sweet Hereafter." Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.

"Show Sold Separately may rewrite the rules of what we look at when we want to understand how audiences make meaning of media franchises as profoundly as Tony Bennett and Janet Woollcott's Bond and Beyond did for a previous generation. Gray, who has long established himself in the top ranks of contemporary scholars of popular culture, writes with particularity about these varied media properties and their paratexts, yet also writes with a theoretical sophistication which feels effortless." Henry Jenkins, author of Convergence Culture: Where Old and New Media Collide

Acknowledgmentsp. ix
Introduction: Film, Television, and Off-Screen Studiesp. 1
From Spoilers to Spinoffs: A Theory of Paratextsp. 23
Coming Soon! Hype, Intros, and Textual Beginningsp. 47
Bonus Materials: Digital Auras and Authorsp. 81
Under a Long Shadow: Sequels, Prequels, Pre-Texts, and Intertextsp. 117
Spoiled and Mashed Up: Viewer-Created Paratextsp. 143
In the World, Just Off Screen: Toys and Gamesp. 175
Conclusion: "In the DNA": Creating across Paratextsp. 207
Notesp. 223
Indexp. 239
About the Authorp. 247
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780814731956
ISBN-10: 0814731953
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 264
Published: 1st January 2010
Publisher: New York University Press
Country of Publication: US
Dimensions (cm): 23.2 x 16.4  x 1.6
Weight (kg): 0.41