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Shopping with Freud - Rachel Bowlby

Shopping with Freud

Paperback Published: 2nd September 1993
ISBN: 9780415060073
Number Of Pages: 140

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In "Shopping with Freud," the author asks: what do we mean when we say consumer'? Tracking the complexity of the question through literature and psychology texts: "Lolita, " "The Picture of Dorian Gray, " "Lady Chatterley's Lover, " and Freud's work on the Anna O. case, the book examines the surprising manifestations of the consumer subject in these works. Whether the helpless, female victim of advertising deliberately frought with psychological undercurrents to motivate buying, or the rational, male agent demanding his rights to goods and services, the meanings and appearances of the consumer are discussed and dissected, as well as the "two-way street" of influence between psychology and consumer culture.
Bowlby shows how ideas about consumption are brought to bear on questions of choice in areas seemingly far removed from shopping, and how assumptions and arguments about the psychology of consumers throw light on questions of human subjectivity. "Shopping with Freud" will be of great interest to readers in cultural studies, sociology, literature, psychology, business studies and women's studies.

Introductionp. 1
Promoting Dorian Grayp. 7
'But she could have been reading Lady Chatterley': The obscene side of the canonp. 25
Lolita and the poetry of advertisingp. 46
A happy event: The births of psychoanalysisp. 72
Frankenstein's woman-to-be: Choice and the new reproductive technologiesp. 82
Make up your mind: Scenes from the psychology of selling and shoppingp. 94
Notesp. 120
Indexp. 132
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415060073
ISBN-10: 0415060079
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 140
Published: 2nd September 1993
Country of Publication: GB
Dimensions (cm): 21.59 x 13.97  x 0.86
Weight (kg): 0.19
Edition Number: 1

Earn 257 Qantas Points
on this Book