What is the nature of the pleasure offered to and derived by women in their encounters with popular culture? Shopping Aroundinvestigates the issues of contemporary popular narrative, feminine pleasure, and consumer culture, viewing the permutations of the feminine subject as a textual construction evolved through everyday life. A wide spectrum of texts are examined, includingThe Taming of the Shrew, Waiting to Exhale, 9 1/2 Weeks, Vogue, Jane Fonda's Workout Book, and Harlequin romances, exposing the fact that women "read" within a complex and conflicted cultural arena characterized by a significant intertextuality that produces multiple "femininities." Radner contends that feminine culture is neither a repressive tool of a male conspiracy to keep women in their place nor a form of resistance to a dominant patriarchal order; women do not shop because they are shopping addicts narcotized by the media, or because they have the urge to challenge masculinehegemonic control. Rather feminine culture is best understood as a strategic and dynamic system of investment and return. "Shopping" is pleasurable in terms of an affective economy that is regulated not only by gender, but by sexual identity, race, ethnicity, and class. Shopping Aroundraises these issues in the context of everyday cultural practices such as perusing self-help books, reading magazines, watching television, and working-out, providing an insightful introduction to postmodern feminism and cultural theory.