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Shopping Around : Feminine Culture and the Pursuit of Pleasure - Hilary Radner

Shopping Around

Feminine Culture and the Pursuit of Pleasure

Paperback Published: 2nd February 1995
ISBN: 9780415905404
Number Of Pages: 224

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What is the nature of the pleasure offered to and derived by women in their encounters with popular culture? Shopping Aroundinvestigates the issues of contemporary popular narrative, feminine pleasure, and consumer culture, viewing the permutations of the feminine subject as a textual construction evolved through everyday life. A wide spectrum of texts are examined, includingThe Taming of the Shrew, Waiting to Exhale, 9 1/2 Weeks, Vogue, Jane Fonda's Workout Book, and Harlequin romances, exposing the fact that women "read" within a complex and conflicted cultural arena characterized by a significant intertextuality that produces multiple "femininities." Radner contends that feminine culture is neither a repressive tool of a male conspiracy to keep women in their place nor a form of resistance to a dominant patriarchal order; women do not shop because they are shopping addicts narcotized by the media, or because they have the urge to challenge masculinehegemonic control. Rather feminine culture is best understood as a strategic and dynamic system of investment and return. "Shopping" is pleasurable in terms of an affective economy that is regulated not only by gender, but by sexual identity, race, ethnicity, and class. Shopping Aroundraises these issues in the context of everyday cultural practices such as perusing self-help books, reading magazines, watching television, and working-out, providing an insightful introduction to postmodern feminism and cultural theory.

Acknowledgments
Preface
Speaking Out: Shrewish Behavior
The "New Woman" Meets Shakespeare: on TVp. 1
The Romance and the Shrewp. 14
The "New Woman" and Her "Self"
Self-esteem, Self-worth, and Ego-strengthp. 35
The Covergirl's Cover Storyp. 52
"A Dream of Thee"
The Erotic Gag: Reading the Category Romancep. 67
Alibis and Cover Stories: Pornography, History, Race, and the Category Romancep. 84
Private Entertainments
"Out of Category": The Middlebrow Novelp. 105
Girl Friends: Waiting to Exhalep. 115
"The Subject is You": Reading Magazinesp. 128
Speaking the Body: Jane Fonda's Workout Bookp. 141
Conclusion: "Femininity: Do You Buy It?"p. 175
A Continuing Conversationp. 177
Notesp. 181
Works Citedp. 199
Indexp. 209
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780415905404
ISBN-10: 0415905400
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 224
Published: 2nd February 1995
Country of Publication: GB
Dimensions (cm): 22.86 x 15.24  x 1.25
Weight (kg): 0.32
Edition Number: 1