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Shaping Political Attitudes : The Impact of Interpersonal Communication and Mass Media - Silvo Lenart

Shaping Political Attitudes

The Impact of Interpersonal Communication and Mass Media

Paperback Published: 1st August 1994
ISBN: 9780803957091
Number Of Pages: 155

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Recent research in the area of public opinion has focused most of its attention on the effect of the mass media, television in particular, as an influencing agent. The author argues that media effects are only half of the equation; the mass media cannot be seen as the exclusive source of political information. In a model of `total information flow', the media must share the political information environment with interpersonal communication. This volume bridges the gap between media and interpersonal communication and their combined effect on political attitudes and cognition.

Paradigms Of Media And Interpersonal Effects
Introduction
Media Influences in Politics
Levels of Interpersonal Influence
Levels of Analysis
Dynamics Of Source Interaction
Multi-methodology
Experimental Evidence of Interaction
Media and Three Levels of Interpersonal Influence
The Process Of Political Communication Effects
Total Information Flow
Conclusions
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780803957091
ISBN-10: 0803957092
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 155
Published: 1st August 1994
Country of Publication: US
Dimensions (cm): 21.69 x 14.28  x 1.14
Weight (kg): 0.24

Earn 184 Qantas Points
on this Book