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Sex in Advertising : Perspectives on the Erotic Appeal - Tom Reichert

Sex in Advertising

Perspectives on the Erotic Appeal

By: Tom Reichert (Editor), Jacqueline Lambiase (Editor)

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Published: 1st December 2002
Format: ePUB

"Sex in Advertising: Perspectives on the Erotic Appeal" is the first book to thoroughly tackle important issues about sex in advertising. What is it? Does it work? How does it affect individuals and society? Well-respected scholars and popular writers answer these questions as they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended social effects, subliminal embeds, appeals to the homosexual community, and new media. The book contains a blend of perspectives, including original experimental studies, interpretive and historical analyses, and cultural critiques.
The definitive source on sex in advertising, this book:
*is centralized around a singular theme: Understanding how sex in advertising appeals work and why they are so prevalent;
*includes multiple perspectives to capture the richness of sexual appeals;
*brings together viewpoints from both well-known scholars and writers;
*provides a wealth of ideas and research questions for those interested in the topic; and
*contains discussions of sex in advertising from its roots in the 1700s to online advertising today and beyond.
The book is must reading for advertising and gender researchers, scholars, and students. Anyone interested in mass media, consumer psychology, and popular culture will find this book an essential resource.

One Phenomenon, Multiple Lenses: Bridging Perspectives to Examine Sex in Advertising
Research Approaches to Sex in Advertising
What Is Sex in Advertising? Perspectives From Consumer Behavior and Social Science Research
Historical and Psychological Perspectives of the Erotic Appeal in Advertising
Dark Desires: Fetishism, Ontology, and Representation in Contemporary Advertising
Consumer Responses to Sex in Advertising
Nudity and Sexual Appeals: Understanding the Arousal Process and Advertisement Response
The Effects of Sexual Appeals on Physiological, Cognitive, Emotional, and Attitudinal Responses for Product and Alcohol Billboard Advertising
Sex(haustion) Sells: Marketing in a Saturated Mediascape
Toward a Theory of Advertising Lovemaps in Marketing Communications: Overdetermination, Postmodern Thought, and the Advertising Hermeneutic Circle
Cultural Impact and Interpretation. J. Kilbourne, Advertising and Disconnection
Adult and Gender
Subliminal Sexuality: The Fountainhead for America's Obsession
Contexts and Audiences
Masculinism(s) and the Male Image: What Does It Mean to Be a Man?
Media at the Margins: Homoerotic Appeals to the Gay and Lesbian Community
Sex--Online and in Internet Advertising
Future Questions and Challenges: Advertising Research in the Midst of Sex Noise.
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780805841183
ISBN-10: 0805841180
Series: Routledge Communication Series
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 312
Published: 1st December 2002
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.91
Weight (kg): 0.41
Edition Number: 1