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Service Franchising : A Global Perspective - Ilan Alon

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Service Franchising

A Global Perspective

By: Ilan Alon

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Hardcover | 24 October 2005

At a Glance

Hardcover
288 Pages

Dimensions(cm)
23.5 x 15.88 x 2.54

Hardcover

$169.00

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Service Franchising succinctly extracts from observations about international franchising from both the scholarly and trade literature. The work adds insights gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. In addition to being a breakthrough text for researchers in business and economics the book also contains guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace.

Ilan Alon has made major contributions to the understanding of franchising, both through his own research and his compiling and study of the work of other leading researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

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You Can Find This Book In

Non-Fiction Business & Management Ownership & Organisation of Enterprises Franchises Industry & Industrial Studies Service Industries Economics Business Strategy Management & Management Techniques Reference, Information & Interdisciplinary Subjects Interdisciplinary Studies Regional Studies

List of Figures	p. ix
List of Tables	p. xi
Foreword	p. xv
Preface	p. xix
Acknowledgements	p. xxi
Franchising Development
Introduction	p. 3
Why Do Companies Use Franchising?	p. 11
What are the Social and Economic Benefits and Costs of Global Franchising?	p. 27
What is The Economic Impact of Service Franchising Investment?	p. 59
Franchising Strategies and Types
Does Franchising Provide Superior Financial Returns?	p. 79
How Do Franchisors Evaluate Foreign Markets?	p. 93
When is Master International Franchising a Preferred Mode of Entry?	p. 103
How Do International Franchisors Cluster?	p. 121
Franchising in Emerging Markets
Franchising in Russia	p. 141
Franchising in the Philippines	p. 165
Conversion Franchising in Slovenia	p. 189
Cases in International Franchising
Franchising with Kodak in China	p. 209
The Internationalization of Marks & Spencer	p. 227
Concluding Remarks	p. 243
About the Contributors	p. 249
Index	p. 255
Table of Contents provided by Ingram. All Rights Reserved.

Service Franchising

A Global Perspective

At a Glance

Hardcover

Shipping

How to return your order

Defective items

You Can Find This Book In

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