Employers may not hire the best job-qualified applicants. Like anyone, interviewers naturally prefer applicants who make them feel more socially at ease. Incorrect assumptions and obsolete procedures rather than individuals on either side of the interview table can be the difficulty. Distinguishing the best applicant from the best interviewee is a common challenge interviewers' face. But potential losses to otherwise better-qualified individuals and prudent organizations can be minimized. Fairness, reasonableness and effectiveness in current interviewing methods are examined. Proving a need for change and demonstrating a new way to approach this distinctive 'business trade' practice. An easier more effective interviewing process that employer, interviewer and applicant can appreciate and respect for its mutual clarity and objectivity will be found here.