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Sense and Respond : Capturing Value in the Networked Era - Richard L. Nolan

Sense and Respond

Capturing Value in the Networked Era

Hardcover Published: 1st March 1998
ISBN: 9780875848358
Number Of Pages: 352

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From Virtual Shopping To Virtual Organizations, businesses are pushing the multimedia envelope as they electronically sense, in real time, their customers' needs and use digital capabilities to swiftly and effectively respond. Sense & Respond: Capturing Value in the Network Era, a collection of essays from leading technology experts, explores how firms must develop "sense and respond" strategies to exploit the opportunities of this networked age.

Editors Stephen Bradley and Richard Nolan have compiled an impressive resource for executives seeking to capture maximum value from new technologies. The compelling scenarios reveal what future customer interactions might look like and address what companies must do -- today -- to capitalize on the emerging opportunities.

Creating and Capturing Value
Capturing Value in the Network Erap. 3
The Converging Worlds of Telecommunication, Computing, and Entertainmentp. 31
Telecommunications: Building the Infrastructure for Value Creationp. 63
Sensing the Customer
Strategic Uncertainty and the Future of Online Consumer Interactionp. 85
Delivering Customer Value Through the World Wide Webp. 107
Using Geographic Information Systems to Sense and Respond to Customersp. 123
Seeing Through the Customer's Eyes with Computer Imagingp. 145
Responding with Capabilities
Product Development on the Internetp. 175
The Emergence of Internetworked Manufacturingp. 201
Virtual Value and the Birth of Virtual Marketsp. 221
Real Shopping in a Virtual Storep. 245
Transforming the Organization
Inventing the Organizations of the Twenty-first Century: Control, Empowerment, and Information Technologyp. 263
Virtual Teams: Using Communications Technology to Manage Geographically Dispersed Development Groupsp. 285
Virtual Offices: Redefining Organizational Boundariesp. 299
Indexp. 321
About the Contributorsp. 331
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780875848358
ISBN-10: 0875848354
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 352
Published: 1st March 1998
Publisher: Harvard Business Review Press
Country of Publication: US
Dimensions (cm): 24.13 x 17.78  x 3.18
Weight (kg): 0.68