Free shipping on all orders over $79* Limited Time Only
Track My Order
Help Centre
Likes
My Wish ListsLogin / Join
Booktopia
Australia's local bookstore
Get Free Shipping on orders over $79
Semiotics with a Conscience : Decoding Dangerous Discourses - Professor Marcel Danesi

Semiotics with a Conscience

Decoding Dangerous Discourses

By: Professor Marcel Danesi

eBook | 25 January 2024

At a Glance

eBook

RRP $53.99

$48.99

or 4 interest-free payments of $12.25 with

 or 

Instant Digital Delivery to your Kobo Reader App

Demonstrating how semiotic theory and method can be applied to decoding false representations and dangerous discourses, this book explores how semiotics can be used as a potentially powerful science of conscience.

Confronting the sometimes negative perception of semiotics as academically inward-looking and lacking in morality, Marcel Danesi turns this view on its head. Instead, Danesi highlights how the same techniques that have allowed the use of semiotics for self-serving commercial purposes, such as advertising or marketing, could also be applied to deciphering current world problems. Through describing the semiotic notions and methods that can be used to analyze misrepresentations, propaganda, or meaning collapses, the book enables readers to become conscientiously aware of their hidden meanings and the harmful effects that they have on society. Identifying key issues of concern, such as climate change and anti-science discourses, it shows how they can be interpreted in terms of basic semiotic theory. This analysis of crucial issues demonstrates how semiotics can be used to raise awareness of critically important matters in modern society, and to encourage the development of more robust and ethical attitudes towards them.

on

You Can Find This eBook In

Non-FictionReference, Information & Interdisciplinary SubjectsInterdisciplinary StudiesCommunication StudiesPhilosophyEthics & Moral PhilosophySemiotics & SemiologyLanguage & LinguisticsLinguisticsSociolinguisticsLiterature, Poetry & PlaysHistory & Criticism of Literature
Literary Theory

Other Editions and Formats

Paperback

Published: 4th September 2025

View Product

More in Linguistics

The Miracle of Language - Richard Lederer

eBOOK

The Miracle of Language

eBook

$13.99

Burn This Book : Notes on Literature and Engagement - Toni Morrison

eBOOK

Burn This Book

Notes on Literature and Engagement

eBook

RRP $25.99

$20.99

19%
OFF
How to Write a Sentence : And How to Read One - Stanley Fish

eBOOK

How to Write a Sentence

And How to Read One

eBook

RRP $26.99

$21.99

19%
OFF
Dictionary of American Slang - Barbara Ann Kipfer

eBOOK

Dictionary of American Slang

eBook

RRP $21.99

$17.99

18%
OFF
The Writing of Fiction - Edith Wharton

eBOOK

The Writing of Fiction

eBook

$9.99

This product is categorised by