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Selling the First Oyster : From Selling Technology to Selling Transformation - Laird Smay

Selling the First Oyster

From Selling Technology to Selling Transformation

Paperback Published: 26th April 2012
ISBN: 9781933918556
Number Of Pages: 236

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Laird Smay compares the challenge of selling many of today's technologies to the challenge of convincing someone to eat a raw oyster for the first time. Today's technologies are transformational and require a new set of skills in order to generate demand for the changes these technologies entail. This book is a must read for sellers of today's transformational technologies. Smay brings logic and real life examples into the mix, and with his sprinkled-in metaphors and stories, this book is as fun to read as it is full of great material.

ISBN: 9781933918556
ISBN-10: 1933918551
Audience: General
Format: Paperback
Language: English
Number Of Pages: 236
Published: 26th April 2012
Publisher: Blooming Twig Books LLC
Country of Publication: US
Dimensions (cm): 15.5 x 23.0  x 1.2
Weight (kg): 0.35