Secrets of Successful Program Design

A How-To Guide for Busy Fitness Professionals

By: Alwyn Cosgrove, Craig Rasmussen

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Paperback | 3 August 2020 | Edition Number 1

At a Glance

Paperback
272 Pages

Dimensions(cm)
27.5 x 21.5 x 1.5

Paperback

RRP $66.50

$63.25

In Stock and Aims to ship next day

Your success as a fitness professional depends on your ability to reliably deliver results to clients. In Secrets of Successful Program Design: A How-To Guide for Busy Fitness Professionals, noted fitness and program design expert Alwyn Cosgrove and his director of programming, Craig Rasmussen, share Alwyn’s proven system for creating programs that take clients from where they are to where they want to be.

You’ll learn how to properly assess a client and design the most effective program based on their individual goal—whether that is fat loss, muscle and strength building, or improved overall conditioning. You’ll also learn how to customize the training experience of your client on the fly, effectively progressing and regressing exercises according to day-to-day fluctuations in abilities and needs. This will ensure you are delivering the best results possible for each client every time they train.

This guide to building training programs is supplemented with a selection of predesigned workouts that will draw on your skills for progressing and regressing exercises, saving you valuable time and energy while still allowing you to produce a personalized experience for your client.

A reliable system-based approach to program design that consistently delivers results to every client—regardless of demographic profile, ability, or goals—will set your training business up for success in the incredibly competitive fitness market.

CE exam available! For certified professionals, a companion continuing education exam can be completed after reading this book. The Secrets of Successful Program Design Online CE Exam may be purchased separately or as part of the Secrets of Successful Program Design With CE Exam package that includes both the book and the exam.

Industry Reviews

"Program design is one of the most complex topics in the strength and conditioning field, but, luckily, Alwyn and Craig are two of the best teachers in the fitness industry. Their insights are invaluable, having been built upon decades of experience in evaluating and coaching individuals from all walks of life. I only wish I'd had this resource years ago when first starting out in my career!"
-Eric Cressey, President of Cressey Sports Performance

"Alwyn and Craig have written something that is much more than another fitness book. This book is the state of the art in training. Whether you are a personal trainer, a sport coach, or just a fitness enthusiast, you will be happy you picked this book up."
-Michael Boyle, Owner of Mike Boyle Strength and Conditioning

"If you want the best knife, go to Japan; if you want the best watch, go to Switzerland; and if you want the best training system, read Secrets of Successful Program Design."
-Nick Winkelman, PhD, Head of Athletic Performance for Irish Rugby and Author of The Language of Coaching

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