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Secrets of Online Entrepreneurs : How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses...and How You Can Too. - Bernadette Schwerdt

Secrets of Online Entrepreneurs

How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses...and How You Can Too.

Paperback Published: 1st May 2015
ISBN: 9780730320340
Number Of Pages: 280

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Discover the secrets of success behind Australia's top online businesses and maximise your own online potential. Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers.

Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.

* Discover the 7-step process for building an online business that will exponentially increase your likelihood of success
* Learn how to measure, test, and evaluate demand for an online product or service before you launch it
* Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too.

Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.

About the Author

Bernadette Schwerdt is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites.

80% Advertising. 10% Info. 10% horrid humor.


Very difficult to finish.



Fantastic insight into the online world


Bernadette has researched the online market thoroughly and has interviewed some of the key players in this field and shared their knowledge. I have gotten some great new ideas and also confirmed that some of the things our company do is on the right path

Gold Coast, QLD


great for everyone


worth every page


Any new online business needs this!


I seriously LOVE this book. So much insight into how to run a business online and hearing it from the best of the best. The best book I have bought for my business.



Lots of insight and helpful info


This is a great reference book, and I know that I'll dip into it regularly.

Leura, Au


This is a MUST READ for any budding Entrepreneur.


Fantastically helpful for start up entrepreneurs and ones who've been at it for a while too! Not your usual, run of the mill, same old formulas for success rehashed, book. This is an interesting insight into some of the best modern day business minds. Funny, interesting and a pleasure to read. Easy to understand and not full of technical mumbo jumbo. Loved it!!



Fun and engaging


I read this book on my recent holiday so I could see how these Entrepreneurs turned their ideas into a reality. I always have ideas but the little voices tell 'they're stupid'! This book showed me that the best Entrepreneurs all had doubts, but pushed through them to create multi-million dollar businesses. It's never too late to start. A great read, with humour and very insightful stories.

Melbourne, AU


I really wanted to like this book!


A very watered down version of the "4 hour work week" with none of the depth or utility. Was really disappointed that the book contained no Australia specific information on online business taxation, postage, distribution etc. "Come up a TLA (three letter acronym) - "it will make you look smart." Really!



Practical insights


The book is both easy to read and provides practical insights on how to identify your niche in the market and then successfully position yourself online. A great reference that you can go back to again and again.



Brilliantly written book


Bernadette captures the essence of building online businesses but more-so enunciates an incredible level of knowledge and tips for all businesses whose online presence is critical for success. Its written in a down to earth and humorous manner. I especially gained break-through insight and direction from the "Profile" chapter - showing how to structure your purpose and reason for setting up your business.



Secrets of Online Entrepreneurs

4.6 27


Acknowledgements vii

Foreword ix

The author’s story xi

Preface xiii

Introduction xxv

1 Purpose 1

2 People 31

3 Planning 63

4 Profit 89

5 Positioning 121

6 Profile 151

7 Promotion 187

Take Action 215

Appendix 1: The top free apps every online entrepreneur needs when starting out 221

Appendix 2: The copywriter’s creative brief 229

Index 233

ISBN: 9780730320340
ISBN-10: 0730320340
Audience: General
Format: Paperback
Language: English
Number Of Pages: 280
Published: 1st May 2015
Country of Publication: AU
Dimensions (cm): 23.0 x 15.2  x 1.5
Weight (kg): 0.41
Edition Number: 1