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Secrets of Online Entrepreneurs : How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses...and How You Can Too. - Bernadette Schwerdt

Secrets of Online Entrepreneurs

How Australia's Online Mavericks, Innovators and Disruptors Built Their Businesses...and How You Can Too.

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Published: 1st May 2015
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Discover the secrets of success behind Australia's top online businesses and maximise your own online potential. Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now offers.

Whether you want to build an online business from scratch or amplify your existing online presence, these hard-hitting interviews will give you the practical tools, tips, and strategies you need to fast-track your business idea and take it from concept to completion. You'll discover what industries are ready for disruption, how to spot a profitable niche, how to growth hack a database, why most online businesses fail, how to access a vast array of free tools to help you get your online idea off the ground, and much more. Most importantly, you'll discover why there's never been a better time to launch an online business.

* Discover the 7-step process for building an online business that will exponentially increase your likelihood of success
* Learn how to measure, test, and evaluate demand for an online product or service before you launch it
* Access the templates, cheat sheets, websites, and apps used by the entrepreneurs to build their businesses and learn how you can apply them to your business too.

Don't miss this next wave of industry disruption. Get on board the internet express and snare a slice of the pie for what promises to be one of the most transformational times in business history.

About the Author

Bernadette Schwerdt is the director of the Australian School of Copywriting, an entrepreneur, an advertising copywriter, and a university lecturer. She is currently the executive producer and presenter of the online video series Secrets of Aussie Online Entrepreneurs as featured on The Age and The Sydney Morning Herald websites.

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Secrets of Online Entrepreneurs
 
4.7

(based on 25 reviews)

Ratings Distribution

  • 5 Stars

     

    (20)

  • 4 Stars

     

    (4)

  • 3 Stars

     

    (0)

  • 2 Stars

     

    (0)

  • 1 Stars

     

    (1)

96%

of respondents would recommend this to a friend.

Pros

  • Great insights (24)
  • Easy to understand (22)
  • Well written (22)
  • Deeply informative (19)
  • Expert author (15)

Cons

No Cons

Best Uses

  • Reference (17)
  • Gift (10)
  • Younger readers (3)
    • Reviewer Profile:
    • Everyday reader (16), Casual reader (5), Bookworm (3)

Most Liked Positive Review

 

A fascinating read bursting with practical tips!

This is a fascinating and insightful book bursting with relevant and practical information. Whether you already have an online business or are contemplating developing an online business, the diversity of entreprenuers sharing their experiences...Read complete review

This is a fascinating and insightful book bursting with relevant and practical information. Whether you already have an online business or are contemplating developing an online business, the diversity of entreprenuers sharing their experiences and tips will help guide you on your way. The author, Bernadette Schwerdt, has done a wonderful job in conveying these local success stories in an easy-to-read manner - it is an excellent resource/instruction book written in an entertaining way. Highly recommended!

VS

Most Liked Negative Review

 

I really wanted to like this book!

A very watered down version of the "4 hour work week" with none of the depth or utility. Was really disappointed that the book contained no Australia specific information on online business...Read complete review

A very watered down version of the "4 hour work week" with none of the depth or utility. Was really disappointed that the book contained no Australia specific information on online business taxation, postage, distribution etc.

"Come up a TLA (three letter acronym) - "it will make you look smart." Really!

Reviewed by 25 customers

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5.0

great for everyone

By 

from Auckland

About Me Casual Reader

Verified Buyer

Pros

  • Deeply Informative
  • Deserves Multiple Readings
  • Easy To Understand
  • Great Insights
  • Well Written

Cons

    Best Uses

      Comments about Secrets of Online Entrepreneurs:

      worth every page

       
      5.0

      Any new online business needs this!

      By 

      from Cairns

      About Me Everyday Reader

      Verified Buyer

      Pros

      • Deeply Informative
      • Easy To Understand
      • Great Insights
      • Well Written

      Cons

        Best Uses

          Comments about Secrets of Online Entrepreneurs:

          I seriously LOVE this book. So much insight into how to run a business online and hearing it from the best of the best. The best book I have bought for my business.

           
          5.0

          Lots of insight and helpful info

          By 

          from Leura, Au

          About Me Everyday Reader

          Pros

          • Deeply Informative
          • Deserves Multiple Readings
          • Easy To Understand
          • Expert Author
          • Great Insights

          Cons

            Best Uses

            • Reference

            Comments about Secrets of Online Entrepreneurs:

            This is a great reference book, and I know that I'll dip into it regularly.

             
            5.0

            This is a MUST READ for any budding Entrepreneur.

            By 

            from Melbourne

            About Me Everyday Reader

            Pros

            • Broad Appeal
            • Deeply Informative
            • Deserves Multiple Readings
            • Easy To Understand
            • Expert Author
            • Great Insights
            • Well Written

            Cons

              Best Uses

                Comments about Secrets of Online Entrepreneurs:

                Fantastically helpful for start up entrepreneurs and ones who've been at it for a while too!
                Not your usual, run of the mill, same old formulas for success rehashed, book. This is an interesting insight into some of the best modern day business minds.
                Funny, interesting and a pleasure to read.

                Easy to understand and not full of technical mumbo jumbo.

                Loved it!!

                 
                5.0

                Fun and engaging

                By 

                from Melbourne, AU

                About Me Casual Reader

                Pros

                • Easy To Understand
                • Great Insights
                • Well Written

                Cons

                  Best Uses

                  • Business

                  Comments about Secrets of Online Entrepreneurs:

                  I read this book on my recent holiday so I could see how these Entrepreneurs turned their ideas into a reality. I always have ideas but the little voices tell 'they're stupid'! This book showed me that the best Entrepreneurs all had doubts, but pushed through them to create multi-million dollar businesses. It's never too late to start. A great read, with humour and very insightful stories.

                  (0 of 1 customers found this review helpful)

                   
                  1.0

                  I really wanted to like this book!

                  By 

                  from Melbourne

                  About Me Everyday Reader

                  Pros

                    Cons

                    • Shallow

                    Best Uses

                    • Reference

                    Comments about Secrets of Online Entrepreneurs:

                    A very watered down version of the "4 hour work week" with none of the depth or utility. Was really disappointed that the book contained no Australia specific information on online business taxation, postage, distribution etc.

                    "Come up a TLA (three letter acronym) - "it will make you look smart." Really!

                     
                    5.0

                    Practical insights

                    By 

                    from Melbourne

                    About Me Everyday Reader

                    Pros

                    • Deeply Informative
                    • Easy To Understand
                    • Great Insights
                    • Well Written

                    Cons

                      Best Uses

                      • Gift
                      • Reference
                      • Special Needs

                      Comments about Secrets of Online Entrepreneurs:

                      The book is both easy to read and provides practical insights on how to identify your niche in the market and then successfully position yourself online.

                      A great reference that you can go back to again and again.

                       
                      5.0

                      Brilliantly written book

                      By 

                      from Melbourne

                      About Me Everyday Reader

                      Pros

                      • Broad Appeal
                      • Deeply Informative
                      • Deserves Multiple Readings
                      • Easy To Understand
                      • Expert Author
                      • Great Insights
                      • Well Written

                      Cons

                        Best Uses

                          Comments about Secrets of Online Entrepreneurs:

                          Bernadette captures the essence of building online businesses but more-so enunciates an incredible level of knowledge and tips for all businesses whose online presence is critical for success.

                          Its written in a down to earth and humorous manner. I especially gained break-through insight and direction from the "Profile" chapter - showing how to structure your purpose and reason for setting up your business.

                           
                          5.0

                          Practical and Inspiring!

                          By 

                          from Byron Bay NSW

                          About Me Bookworm

                          Verified Reviewer

                          Pros

                          • Deeply Informative
                          • Easy To Understand
                          • Expert Author
                          • Great Insights
                          • Well Written

                          Cons

                            Best Uses

                              Comments about Secrets of Online Entrepreneurs:

                              Wonderfully insightful and practical book for any Entrepreneur whether your business will be focused online or not - mind you, to thrive these days all businesses need to crack their online strategy. This book, by expert online entrepreneur herself, Bernadette Schwerdt is entertaining and hugely informative providing multiple viewpoints for online success from some of Australia's most successful online businesses.

                               
                              5.0

                              An insightful, motivational, and accessible read

                              By 

                              from Adelaide

                              About Me Rarely Read

                              Pros

                              • Deeply Informative
                              • Easy To Understand
                              • Expert Author
                              • Great Insights
                              • Well Written

                              Cons

                                Best Uses

                                • Reference

                                Comments about Secrets of Online Entrepreneurs:

                                It's rare to run across a business book that's so easy to read, yet almost without you noticing, you glean terrific insight and enthusiasm about online possibilities. The book benefits enormously from the variety of views and opinions put by the numerous entrepreneurs, so as a reader you often find yourself immersed in assessing each case's merits - understanding that there's more than one way to approach this evolving world of online business.

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                                Acknowledgements vii

                                Foreword ix

                                The author’s story xi

                                Preface xiii

                                Introduction xxv

                                1 Purpose 1

                                2 People 31

                                3 Planning 63

                                4 Profit 89

                                5 Positioning 121

                                6 Profile 151

                                7 Promotion 187

                                Take Action 215

                                Appendix 1: The top free apps every online entrepreneur needs when starting out 221

                                Appendix 2: The copywriter’s creative brief 229

                                Index 233

                                ISBN: 9780730320340
                                ISBN-10: 0730320340
                                Audience: General
                                Format: Paperback
                                Language: English
                                Number Of Pages: 280
                                Published: 1st May 2015
                                Publisher: John Wiley & Sons Australia Ltd
                                Country of Publication: AU
                                Dimensions (cm): 23.0 x 15.2  x 1.5
                                Weight (kg): 0.75
                                Edition Number: 1