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Results for author 'Valarie A. Zeithaml'

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Services Marketing 3ed : Integrating Customer Focus Across the Firm - Alan Wilson

Services Marketing 3ed

Integrating Customer Focus Across the Firm

Alan Wilson, Valarie A. Zeithaml, Mary Jo Bitner and Dwayne D. Gremler

Paperback

In Stock

RRP $122.95

$102.99

16%
OFF

Driving Customer Equity : How Customer Lifetime Value Is Reshaping Corporate Strategy - Roland T. Rust

Driving Customer Equity

How Customer Lifetime Value Is Reshaping Corporate Strategy

Roland T. Rust, Valarie A. Zeithaml and Katherine N. Lemon

Hardcover

$112.75

Services Marketing 7th edition : Integrating Customer Focus Across the Firm - Valarie A. Zeithaml

Services Marketing 7th edition

Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Hardcover

$655.75

Delivering Quality Service - Valarie A. Zeithaml

Delivering Quality Service

Valarie A. Zeithaml

Paperback

$40.75

Profiting From Services and Solutions : What Product-Centric Firms Need to Know - Valarie A. Zeithaml

Profiting From Services and Solutions

What Product-Centric Firms Need to Know

Valarie A. Zeithaml and Stephen W. Brown

Paperback

$44.75

Services Marketing - Valarie A. Zeithaml

Services Marketing

Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Martin Mende

Paperback

$512.75

6 Results