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Results for author 'David A. Aaker'

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Managing Brand Equity - David A. Aaker

Managing Brand Equity

David A. Aaker

Hardcover

$98.75

Brand Equity & Advertising : Advertising's Role in Building Strong Brands - David A. Aaker

Brand Equity & Advertising

Advertising's Role in Building Strong Brands

David A. Aaker and Alexander Biel

Hardcover

Available for Backorder

RRP $368.00

$315.99

14%
OFF
Consumerism, 4th Ed. - David A. Aaker

Consumerism, 4th Ed.

David A. Aaker

Paperback

$68.75

Building Strong Brands - David A. Aaker

Building Strong Brands

David A. Aaker

Not Supplied By Publisher

$61.75

Developing Business Strategies - David A. Aaker

Developing Business Strategies

David A. Aaker

Hardcover

RRP $124.25

$100.75

19%
OFF
Brand Relevance : Making Competitors Irrelevant - David A. Aaker

Brand Relevance

Making Competitors Irrelevant

David A. Aaker

Hardcover

RRP $54.95

$46.75

15%
OFF
Building Strong Brands - David A. Aaker

Building Strong Brands

David A. Aaker

Paperback

$32.75

Brand Leadership - David A. Aaker

Brand Leadership

David A. Aaker and Erich Joachimsthaler

Paperback

RRP $29.99

$27.75

14 Results