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Scientific Advertising - Claude Hopkins

Scientific Advertising

Paperback Published: 12th February 2014
ISBN: 9781603866361
Number Of Pages: 88

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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

ISBN: 9781603866361
ISBN-10: 1603866361
Audience: General
Format: Paperback
Language: English
Number Of Pages: 88
Published: 12th February 2014
Country of Publication: US
Dimensions (cm): 22.91 x 15.19  x 0.53
Weight (kg): 0.14

Earn 22 Qantas Points
on this Book