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This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
ISBN: 9781603866361 ISBN-10: 1603866361 Audience:
Number Of Pages: 88 Published: 12th February 2014 Country of Publication: US Dimensions (cm): 22.91 x 15.19
Weight (kg): 0.14