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Scaling Lean : Mastering the Key Metrics for Startup Growth - Ash Maurya

Scaling Lean

Mastering the Key Metrics for Startup Growth

Paperback Published: 30th June 2016
ISBN: 9780241279243
Number Of Pages: 288

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Is your 'big idea' worth pursuing? What if you could test your business model earlier in the process - before you've expended valuable time and resources? In the early stages of a tech startup's life, it's hard to decipher the meaningful metrics from the distractions. How do you know if your product is working? Is it the number of new signups? Average amount of time spent on the site? Revenue, even if you don't have a revenue model yet?

In Scaling Lean, serial entrepreneur and author of the startup cult classic Running Lean, Ash Maurya, offers a tactical handbook for measuring and scaling a tech startup with maximum efficiency and efficacy. Maurya pairs real-world examples of startups like Airbnb and Dropbox with techniques and language from the manufacturing world to create a new model for measuring and describing an early stage startup's success. Scaling Lean is an indispensable handbook for startup founders graduating from the incubator stage to build their business in the real world.

About the Author

Ash Maurya is the creator of the one-page business modeling tool Lean Canvas and the author of Running Lean. He regularly hosts sold-out workshops around the world, serves as a mentor to several accelerators, including TechStars, Accelerace, and Slingshot, and guest lectures at several universities, including MIT, Harvard, and the University of Texas, Austin. He serves on the advisory board of a number of startups, consults for new and established companies, and contributes to leading business publications and websites. He lives in Austin, Texas.

A battle-tested approach to building companies that matter. -- Eric Ries, author of THE LEAN STARTUP
Scaling Lean is the lost guide to adopting lean practices in a growing product team. You need this book! -- Nir Eyal, author of HOOKED
A practical field guide to smarter decision making at the early stages of a business. -- Brad Feld, managing director of Foundry Group
If you want to build a successful business, you need to take an analytical approach. This book shows you how. -- Gabriel Weinberg, co-author of TRACTION
A smart book for smart founders who seek to make an impact. It will forever change the way you see your project. -- Seth Godin, author of LINCHPIN

Introduction: Another Book About Startup Growth?

PART 1: DEFINING PROGRESS
1. Traction is the Goal
2. The Back-of-the-Envelope Business Model Test
3. Build a Traction Model

PART 2: PRIORITIZING WASTE
4. The Customer Factory Blueprint
5. Benchmark Your Customer Factory
6. Finding Constraints

PART 3: ACHIEVING BREAKTHROUGH
7. The Art of the Scientist
8. Seven Habits for Highly Effective Experiments
9. Dealing with Failure
10. Avoid the Curse of Specialization
11. Hold Yourself Accountable

Conclusion
Acknowledgments

ISBN: 9780241279243
ISBN-10: 0241279240
Audience: General
Format: Paperback
Language: English
Number Of Pages: 288
Published: 30th June 2016
Publisher: Penguin Books Ltd
Country of Publication: GB
Dimensions (cm): 20.2 x 20.1  x 2.2
Weight (kg): 0.77
Edition Number: 1